Founded in Vancouver, Canada in 2003, Plenty of Fish is one of the early leaders in online dating, home to one of the largest and most diverse communities of singles. We’re also one of the top revenue-driving brands within Match Group, which includes Tinder, OkCupid, Hinge, and Match.com.

We’re passionate about our work and have the opportunity to make a meaningful difference in millions of lives every day. Recognized as one of BC’s Top Employers, Plenty of Fish is an excellent place to build connections, grow your career, and collaborate with exceptional talent.

At Plenty of Fish, we work in a hybrid model—on-site in our downtown Vancouver office on Tuesdays and Wednesdays, with remote work the rest of the week.

We’re seeking a Senior Data Analyst to identify engagement patterns, enhance the user experience, and help define product strategy at POF. If you enjoy tackling complex challenges, working with large datasets, and turning data into impactful narratives, we’d love to hear from you.

While your main focus will be user engagement, you’ll also partner with teams across monetization, marketing, and trust & safety, collaborating closely with analysts in those areas.

You’ll lead experimental design, including the creation and analysis of A/B tests aimed at improving user retention and product outcomes. By working with Product Managers, Engineers, UX Designers, and Data Engineers, you’ll turn insights into actionable strategies and present your findings to executives to influence high-level decisions.

As part of Match Group, you’ll also have opportunities to collaborate with data experts from other major dating brands, giving you access to industry best practices and broadening your knowledge.

So, what will you do?
• Design, run, and assess experiments to boost user engagement and retention
• Analyze large datasets to identify behavior trends and enhance key features
• Translate complex data into clear, actionable recommendations for product teams and leadership
• Work with Product, Engineering, UX, and Marketing to drive data-informed decisions
• Collaborate with fellow data analysts supporting monetization, marketing, and trust & safety
• Present insights to leadership to help shape company-wide priorities

You’ll be a great fit for this role if you have:
• 4+ years of analytics experience, ideally in tech, SaaS, or consumer platforms
• Experience working with raw clickstream or telemetry data and datasets exceeding 100 million records
• Strong knowledge of A/B testing, experimental design, and statistical analysis
• Proficiency in SQL and experience using Python for analysis
• A background working with large datasets in fast-paced, data-heavy environments
• Strong business intuition and the ability to link data to strategic decisions
• Excellent communication skills and confidence presenting to leadership

Salary: $116,000–$130,000 per year
Base pay may vary depending on responsibilities, experience, education, skills, internal equity, and market factors. This range reflects a Vancouver, BC–based role.

We’d love to hear from you even if you don’t meet every requirement.

Why Plenty of Fish?
• Named one of BC’s Top Employers 2023
• Generous vacation, flex days, and professional development days
• RRSP matching and an employee stock purchase plan
• Professional development budget and unlimited Udemy access from day one
• Match Group mentorship program
• Parental leave top-up and fertility preservation support
• Comprehensive health and dental benefits starting day one
• Corporate ClassPass membership and additional wellness perks
• And more on our careers page

Our Values
• Be Proud – We take ownership, view challenges as opportunities, and take initiative.
• Make Waves – We make a meaningful impact on millions of people every day.
• Dive Deep – We empathize with our members and rely on data for thoughtful decisions.
• Crew Together – We work toward shared goals and succeed as a team.
• We strive to improve your online dating success.

Want to learn more?
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We are dedicated to fostering an inclusive and equitable environment and welcome all current and prospective team members regardless of race, color, ancestry, origin, political belief, religion, marital or family status, disability, sex, sexual orientation, gender identity or expression, age, unrelated criminal convictions, or any other protected characteristic under applicable law. Plenty of Fish is proud to be an equal opportunity workplace.

If you need accommodations during the application or hiring process, please let your recruiter know.

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