About Pavago
Pavago is dedicated to helping clients elevate their marketing efforts and drive sustainable growth. We are seeking an experienced Director of Marketing and Customer Acquisition to spearhead our client’s marketing strategies. This role is critical for optimizing paid advertising, leveraging digital channels, and executing omni-channel campaigns to target healthcare professionals and organizations across the U.S. The ideal candidate will be results-driven with a deep understanding of B2B marketing, digital platforms, and analytics.
Key Responsibilities:
- Strategic Marketing Leadership: Establish and implement strategic marketing plans to achieve quarterly and annual objectives. Set goals to boost brand visibility, customer acquisition, and revenue growth, aligning efforts with overall company priorities.
- Omni-Channel Lead Generation & Paid Advertising: Design and manage omni-channel campaigns using both organic and paid strategies, such as Google Ads, social media advertising, PPC, and display ads. Optimize campaigns to improve conversion rates, reduce cost-per-acquisition, and maximize ROI.
- Content Strategy & CRM Management: Lead the development of monthly content calendars for social media, email marketing, and CRM platforms to enhance lead nurturing and engagement. Use data insights to optimize content and boost organic reach.
- B2B Healthcare Outreach Campaigns: Create and execute targeted campaigns to attract new healthcare clients. Integrate various marketing channels, including digital, email, and print media, to maximize client engagement.
- Market Research & Competitive Analysis: Conduct in-depth market research to stay updated on industry trends, competitors, and client preferences. Use these insights to inform and refine marketing strategies.
- Supervise the Marketing Department: Directly oversee marketing managers, coordinators, and content creators. Mentor the team, foster innovation, and ensure alignment on marketing objectives. Collaborate with sales and product teams to ensure cohesive project execution.
- Evaluate Marketing Campaigns: Monitor key performance indicators (KPIs) to assess the effectiveness of current campaigns. Lead initiatives to audit and refine marketing tactics, focusing on improving performance metrics like click-through rates, conversion rates, and lead quality.
- Liaise with Other Departments: Work closely with sales, product, and customer service teams to align marketing strategies with company-wide initiatives. Support cross-department projects to ensure successful collaboration.
- Budget Management & Reporting: Collect budget requirements from various teams, compile reports, and present them to senior management. Oversee expenditures for software, staffing, and marketing initiatives, ensuring financial efficiency.
- Performance Analytics & Reporting: Leverage tools like Google Analytics, Zoho CRM, and other platforms to track campaign performance. Prepare reports that guide future strategies and highlight key areas of improvement.
- Represent the Organization: Act as a brand ambassador at industry events, conferences, and webinars. Draft content for blogs and social media posts to enhance company reputation.
What Makes You a Perfect Fit?
- Extensive Experience: Proven expertise in omni-channel marketing with a focus on B2B lead generation, particularly within the healthcare sector.
- Hands-On Digital Proficiency: Skilled in using tools like Google Ads, Facebook Ads Manager, Zoho CRM, and WordPress to execute and optimize marketing campaigns.
- Strategic Mindset: Ability to analyze data and use insights to refine and enhance marketing strategies for better ROI.
- Leadership Skills: Strong track record of leading teams, mentoring staff, and collaborating across departments to achieve business objectives.
- Cross-Functional Collaboration: Experienced in driving marketing initiatives that align with sales, content, and product teams for cohesive project execution.
Requirements
- Experience: 5+ years in marketing leadership, focusing on omni-channel digital strategies and paid advertising, preferably in the B2B healthcare sector.
- Analytical Skills: Strong data-driven approach, with proficiency in tracking KPIs and optimizing campaigns using analytics tools.
- Communication: Excellent written and verbal communication, with experience presenting strategies and reports to executive teams.
- Leadership Abilities: Demonstrated success in leading marketing teams and managing cross-functional projects.
- Technical Proficiency: Experience with platforms like Google Ads, Zoho CRM, SendGrid, and content management systems.
What Does a Typical Day Look Like?
You will start your day by reviewing the performance of ongoing paid campaigns, optimizing strategies based on data insights. Collaborate with the content and sales teams to refine email marketing initiatives. In the afternoon, focus on creating new paid ad campaigns, conducting A/B testing, and analyzing CRM data for lead management. Regular team check-ins will ensure project alignment and goal achievement.
Interview Process
- Initial Phone Call: A brief conversation to assess your fit for the role and expertise in paid advertising.
- Video Interview: Deep dive into your experience and technical skills.
- Final Interview: Meet with senior leadership to align on expectations and strategic goals.
- Background Checks: Verification of references and past experiences.
Ready to Apply?
Are you passionate about leveraging your marketing expertise to drive impactful customer acquisition? If you thrive in dynamic environments, enjoy optimizing omni-channel campaigns, and have a proven track record in paid media, we want to hear from you! Join Pavago’s team to play a crucial role in shaping marketing strategies for healthcare clients in the U.S. market. Take the next step in your career—apply now and bring your strategic vision to life!
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