About Lyra Health
Lyra Health is a global leader in mental health solutions for employers, serving more than 20 million people worldwide. The company has facilitated 13 million mental health sessions, published over 20 peer‑reviewed studies, and consistently delivers exceptional results in access, clinical outcomes, and cost savings. Research shows Lyra’s innovative care model helps people recover twice as fast and reduces overall healthcare claims by 26% annually. Lyra is redefining access to high‑quality mental health support through Lyra Empower, the only fully integrated, AI‑driven platform that unites top‑tier care with advanced technology.

About the Role
Lyra Health is seeking a Senior Manager of Marketing Strategy to strengthen our presence in the Health Plan and Health System markets. As the key driver of our messaging, you will shape how we communicate our value to major healthcare stakeholders and prospective partners. You will translate complex clinical offerings into compelling stories, ensuring Lyra remains the leading voice in mental health innovation.

Responsibilities
• Strategy and Leadership: Guide and support the marketing strategy team, encouraging strong performance, creativity, and empathy, while managing creative resources.
• Messaging and Positioning: Create clear, distinctive messaging and positioning frameworks tailored to Health Plans and Health Systems.
• Product Marketing: Work with the General Manager, Product, and Clinical teams to turn technical plans and clinical outcomes into persuasive value propositions and sales tools.
• Market Intelligence: Align messaging with competitive insights and industry trends to keep Lyra’s strategy forward‑thinking.
• Channel Integration: Collaborate with internal teams to maintain a unified brand voice across campaigns, social media, the website, and media channels.
• Coordination: Partner closely with Corporate Communications and other marketing teams to align narratives, executive thought leadership, and media opportunities with Lyra’s broader brand strategy.

Qualifications
• 8+ years of experience in marketing strategy, brand management, or product marketing, with a strong focus on healthcare or enterprise B2B.
• Exceptional storytelling skills, with the ability to simplify complex clinical or technical information into compelling narratives.
• Demonstrated ability to create persuasive pitch decks and sales stories that support major enterprise or health plan wins.
• Proven experience building and scaling integrated marketing teams.
• Ability to collaborate effectively with clinical, product, and sales leaders to ensure messaging reflects both product capabilities and market needs.
• Strong editorial standards and experience managing diverse creative and content workflows.

Preferred Qualifications
• In‑depth knowledge of the Health Plan market and the challenges faced by large Health Systems.
• Experience leading creative services teams.
• Advanced degree in Marketing, Communications, or a related discipline.
• Passion for mental health and driving change in healthcare.

Compensation
$134,000–$184,000 per year

This full‑time role includes a base salary within the listed range, determined by factors such as experience, skills, qualifications, and location. It may also qualify for discretionary bonuses.

In addition to salary, Lyra offers:
• Comprehensive medical, dental, and vision coverage, plus FSA/HSA, life insurance, and disability insurance
• Access to Lyra’s own coaching and therapy services
• Equity through discretionary restricted stock units
• Paid vacation, sick time, and holidays
• Paid parental leave
• 401(k) benefits
• Monthly tech stipend
• Various well‑being perks, company celebrations, and surprise gifts throughout the year

Lyra is an Equal Opportunity Employer and complies with all applicable non‑discrimination laws.

By applying, you acknowledge that your personal information will be processed according to the Lyra Health Workforce Privacy Notice. This may include collecting personal details for recruiting purposes, and in some cases optional demographic data for diversity initiatives. Residents of certain regions, including California, the EU, Switzerland, and the UK, may have additional data rights as outlined in the Workforce Privacy Notice.