Please submit your resume in English.

To learn more about our team and office culture in Berlin, Germany, visit the following links. Careers Page: https://www.knowbe4.com/de/careers/locations/berlin

The Marketing Manager is responsible for managing the effective promotion and positioning of the KnowBe4 brand.

Responsibilities:

Work collaboratively with appropriate team members to develop and implement all marketing campaigns and strategies that align to KB4 HQ messaging and strategies

Manage and build various email lists and create and send email campaigns with calls to action, in compliance with applicable data protection laws

Coordinate with the US marketing team to manage and optimize the design, content, layout, customer segmentation and messaging strategies for direct marketing communications

Drive client strategy and planning through the analysis of historic performance, past email engagement and website interactions (content downloads, site page visits, etc.), understanding KPI’s and implementing list management/deliverable best practices

Employ best practices as it relates to database concepts such as “A list" segmentation and suppression lists

Predict, forecast and track outcomes of campaigns, website traffic and conversion activities in a manner that allows for meaningful analyses

Measure campaign results and optimize the lead nurture tracks to increase conversion traffic

Work to minimize list decay and the amount of unsubscribes while increasing the productivity of our email marketing campaigns

Manage the set up of all lead generation campaigns.

Measure and optimize our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports

Research and test new marketing lead campaigns with existing and new media vendors to expand our reach and/or lower our cost per lead and increase lead quality in coordination with KB4 HQ

Craft landing pages and lead generation forms for our content to distribute through relevant programs.

Keep up to date with digital marketing trends and potential new channels and strategies to keep us ahead

Support the management of Search Engine Optimisation (SEO), including organic search engine performance and goal setting based on site impression, clickthrough rates, traffic and conversions

Stay up to date with the latest trends and changes with SEO and major search engines

Support management and setup of all paid campaigns (PPC)

Liaise with the US to create shareable content appropriate for specific networks and social media to spread our brand, content, and links

Collaborate with content marketing and blog contributors to create high quality content and webinars around important, relevant terms

Work with channel marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs

Develop communication plans and compelling email content to drive partner engagement

Support event selection and management and collaborate with other EMEA marketing teams to ensure consistency in messaging, event attendance and best practice

Requirements:

MA or Degree in Marketing or business-related subjects

CIM Certification/Diploma (not essential but an asset)

Competence in using digital marketing tools

A willingness to learn new methods and technology

Minimum 3 years in marketing management experience

Experience with Google Workspace

Prior experience with marketing automation systems such as HubSpot or similar

Prior experience with Salesforce or other CRM software a plus.

Infectious positive, can-do attitude

Strong verbal and written communications

Excellent time management and organization skills

This position is a temporary position due to Maternity Leave. The expected end date of this position is December 31st, 2024.

$62,500 — $110,000/year