The content marketer will primarily write and edit Hubstaff content, upholding grammar and voice standards and ensuring each task is meeting its primary goal. This role requires an eye for detail and consistency, often taking written content and bringing up to the highest possible quality. A deep understanding of audience, the topic itself, and content marketing is required. Being able to manage your own projects and take ownership of your work is important.
Responsibilities
- Edit content for 10x quality and conversion
- Proofread and edit articles, web copy, blog posts, and emails
- Assist blog editor in moving projects forward and jumping in as needed
- Draft content (blog posts, emails) as needed, delivering on the goals of each piece
- Manage content projects and keep tasks moving forward
- Provide clear feedback that will improve processes and future content
- Uphold voice and tone of the brand, maintain standards
- Understand SEO best practices as it relates to writing and editing
- Suggest ways to improve content, whether with visuals or by bringing in expert advice
- Leverage data to make recommendations and content decisions
- Bonus:
- Social media community management skills to increase the reach of our content
- An understanding of conversion rate optimization (CRO) and content analytics
- Experience writing and editing for a SaaS business
60% – Editing content
30% – Writing content
10% – Shepherding projects through the content process, managing tasks
Success Looks Like
- Increase in new blog traffic, search rankings, and conversions
- Upholding a clear and consistent Hubstaff voice and tone
- Increase in driving traffic to the marketing site, trial sign-ups through content
- Increase email subscriptions
Reports to Content Lead
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