Experian is a global data and technology company that creates opportunities for people and businesses worldwide. We help reshape lending practices, uncover and prevent fraud, simplify healthcare, deliver marketing solutions, and provide deeper insights into the automotive market—leveraging our unique combination of data, analytics, and software. We also help millions of people achieve their financial goals by saving them time and money.

We operate across a wide range of industries, including financial services, healthcare, automotive, agribusiness, insurance, and many others.

We invest in people and advanced technologies to unlock the value of data. As an FTSE 100 company listed on the London Stock Exchange (EXPN), we have 22,500 employees across 32 countries, with our corporate headquarters in Dublin, Ireland. Learn more at https://www.experianplc.com.

As a CRM Program Manager, you will oversee both the strategy and execution of email, push, and SMS campaigns, with a strong focus on increasing awareness, engagement, and retention in the automotive sector. You will help build campaign strategy, manage day-to-day campaign operations, and evaluate success using key performance metrics such as open rates, click-through rates, and engagement with our product. You will work closely with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to strengthen strategies and achieve measurable outcomes. You will report to the Online Marketing Director.

Key responsibilities:
– Auto Experience: Support initiatives related to the automotive industry.
– Lifecycle Execution and Campaign Management: Lead the end-to-end strategy for email campaigns that drive traffic, engage new partners, and encourage conversions, ensuring customers remain engaged throughout their lifecycle.
– Campaign Reporting: Own key campaign performance metrics to evaluate initial results, identify new opportunities, and test hypotheses. Partner with analytics to share insights that may benefit other teams.
– Collaboration: Coordinate with stakeholders across the broader Experian ecosystem to align CRM campaigns with product launch milestones, primary performance goals, and ongoing programs.
– Optimize Campaign Performance: Understand current email segmentation, the creative library, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other engagement metrics. Use segmentation and audience insights to tailor messaging for maximum impact.
– Project Facilitation: Help coordinate multi-channel digital communications programs and ensure goals and customer needs are clearly understood.

Qualifications:
– 4 years of experience in email marketing or CRM, preferably within financial services or a subscription-based business environment.
– Bachelor’s degree in marketing, business, communications, or a related field.
– Experience delivering enterprise-level email marketing programs.
– Ability to understand campaign performance metrics and turn data into actionable insights.

Benefits/Perks:
– Strong compensation and bonus plan.
– Comprehensive benefits including medical, dental, vision, and a matching 401K.
– Flexible work options (remote, hybrid, or in-office).
– Flexible paid time off, including volunteer time off, vacation, sick leave, and 12 paid holidays.
– Learn more at https://yourexperianbenefits.com/cand-index.html.

Experian values individuality and prioritizes its people. We focus on what matters: DEI, work/life balance, development, authenticity, collaboration, wellness, and recognition, including opportunities for volunteering. Our people-first approach has been recognized through awards such as World’s Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024.

Experian is an Equal Opportunity and Affirmative Action employer. We believe innovation is part of our identity and that our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work regardless of gender, ethnicity, religion, color, sexuality, physical ability, or age. If you have a disability or a special need that requires accommodation, please let us know as early as possible.