Job Title: Social Media & Influencer Marketing Specialist

Location: Remote

Experience Required: 3-6 years in social media or marketing roles

Employment Type: Full-Time

About The Role
Petra Brands is looking for a creative and enthusiastic Social Media & Influencer Marketing Specialist to join our marketing team. You will play a key role in developing our online presence and driving brand awareness through social media platforms and influencer partnerships.

Key Responsibilities

• Manage and curate content for the company’s social media channels to enhance engagement and grow our audience
• Develop and implement influencer marketing campaigns that align with brand objectives
• Identify and collaborate with relevant influencers and brand advocates
• Conduct market research to identify trends and competitor strategies in social media and influencer marketing
• Analyze campaign performance using metrics and analytics tools and provide regular reports
• Assist in creating marketing material, including graphics, videos, and blog content
• Engage with the online community by responding to comments and messages

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2-6 years of experience in social media management, influencer marketing, or digital marketing
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape
• Creative mindset with excellent writing and editing skills
• Proficiency in social media analytics and management tools
• Strong interpersonal skills with the ability to build relationships with influencers and partners

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Location
Edmonton, Edmonton, Alberta, Canada