The Senior Manager of Marketing Analytics will be responsible for understanding marketing impact, providing actionable and strategic insights to the marketing leadership, and improving the ROI of marketing spend. He/She should have a deep understanding email and digital marketing, web analytics, attribution, tracking methodologies, and evaluating multi-channel campaigns. She/he will develop metrics & goals, own reporting for marketing funnel performance, and integrate analyses across channels, including email, SEM, SEO, display, and other key touchpoints. The successful candidate will be passionate about testing and driving a culture of testing across multiple channels.

• Acts as in-house marketing research consultant and expert* Drives the execution of multiple business plans and projects for Global eCommerce (GEC) Research* Ensures business needs are being met* Oversees the relationship with and management of contractors and suppliers* Promotes and supports company policies, procedures, mission, values, and standards of ethics and integrity* Provides supervision and development opportunities for associates* Supports senior leadership with market research insights

• 7+ years of experience in marketing analytics including (email/Display/SEM/SEO • BS degree in engineering or other technical field, economics, or business. • Strong leadership skills to influence and drive data driven marketing best practices across the organization • Significant knowledge of email targets and segmentation • Advanced reporting and data visualizations experience • Significant experience in A/B testing in marketing • Strong communication skills and able to explain complex analytics to executive audiences