Sales Development Representative (SDR)

Castr — Live Streaming and Video Technology
Full-time | Remote | Base salary + uncapped commission | Immediate start

About Castr

Castr is a global live-streaming and video technology platform built for production agencies, broadcasters, corporate media teams, event companies, and organizations that run business-critical video workflows.

Our platform helps customers deliver live video, video on demand, OTT content, secure streaming experiences, and digital events to audiences worldwide.

We’re expanding our outbound sales team and are looking for confident, resilient, commercially minded Sales Development Representatives to generate qualified new-business opportunities for our sales organization.

Compensation

• Competitive base salary based on location, experience, and local market rates
• Uncapped performance-based commission
• Clear monthly targets and commission criteria
• Additional earning potential for consistently exceeding targets

This is a newly created outbound role, and the commission plan is designed to reward qualified meetings and real sales opportunities.

The Role

This is a full-time, outbound telephone-based role focused on prospecting, lead generation, and appointment setting.

You’ll identify suitable companies, connect with the right decision-makers, uncover potential needs, and build a steady pipeline of qualified sales appointments.

We’re looking for real sales hunters—people who enjoy opening doors, are driven by results and earnings, and are comfortable speaking with businesses across the UK, Europe, and North America.

This is not a role for someone who primarily relies on automated LinkedIn messages or mass email campaigns. Email and LinkedIn can support your outreach, but the phone will be your main channel.

You must be comfortable picking up the phone, starting conversations, managing objections, and continuing after rejection.

Your goal is clear:

Generate qualified appointments and create new sales opportunities every day

Key Responsibilities

• Make a high volume of outbound calls to prospective customers
• Identify and contact relevant business decision-makers
• Secure qualified appointments for the sales team
• Research target companies, industries, and accounts
• Understand prospects’ live-streaming, video, digital-content, and event needs
• Identify upcoming events, active projects, contract renewal dates, and buying timelines
• Present Castr’s capabilities across live streaming, video on demand, OTT, CDN, monetisation, and security
• Qualify each opportunity before arranging meetings
• Follow up consistently with prospects by phone
• Use email and LinkedIn to support outreach when appropriate
• Maintain accurate records of calls, conversations, follow-ups, and scheduled meetings
• Support the broader sales team with account research and pipeline development
• Work toward agreed targets for calls, conversations, and qualified appointments
• Share insights on objections, customer needs, competitor activity, and market trends

Who We’re Looking For

You may be a strong match if you:

• Have strong sales-hunting instincts and enjoy finding new business
• Are motivated by targets, results, and uncapped earning potential
• Feel confident making high-volume outbound calls
• Are comfortable speaking with senior decision-makers
• Communicate clearly, confidently, and professionally
• Are resilient, persistent, and able to handle rejection
• Can follow up with prospects multiple times
• Can quickly learn new products and technical ideas
• Are organized and able to manage a busy daily schedule
• Can work independently and stay productive in a remote setup
• Can work flexible hours to reach prospects in different time zones
• Can start quickly

Experience in live streaming or video technology is not required.

We care most about confidence, work ethic, commercial instincts, resilience, and the ability to learn quickly.

Relevant Experience

Strong candidates may come from roles such as:

• Appointment setting
• Telesales
• Sales development
• Business development
• Lead generation
• Recruitment
• Fundraising
• Events or hospitality sales
• Media or advertising sales
• Membership or subscription sales
• Customer retention
• Other high-volume phone-based sales roles

An interest in technology, live events, video production, media, marketing, or digital content is helpful, but not required.

Sales Tools and Technology

Experience with CRM systems, sales engagement tools, or prospecting platforms is beneficial.

At Castr, we believe technology should support the sales process—not replace genuine conversations with potential customers.

Remote-Working Requirements

This is a full-time work-from-home position.

You must have:

• Your own reliable computer
• A professional-quality headset
• A quiet and appropriate place to work
• A stable, reliable internet connection

The role involves contacting prospects across the UK, Europe, and North America. Some later hours may be required to reach North American companies.

Work schedules will be agreed in advance.

This is not a quiet, routine 9-to-5 role. It suits people who want to perform, earn, and progress.

Career Progression

Strong performers may progress into roles such as:

• Senior Sales Development Representative
• Business Development Representative
• Account Executive

Advancement is based on performance, consistency, attitude, and the ability to create genuine sales opportunities.

What Success Looks Like

Success in this role means:

• Consistently meeting outbound activity targets
• Booking qualified appointments for the sales team
• Talking with relevant decision-makers and key influencers
• Identifying businesses with real needs and realistic buying timelines
• Providing accurate qualification information for every meeting
• Following up consistently and professionally
• Directly contributing to Castr’s sales pipeline and revenue growth

Appointment quality matters as much as appointment volume.

A qualified meeting should include a relevant decision-maker or significant influencer from a suitable organization that has a genuine or potential need for live streaming, video on demand, OTT, digital events, or related video technology.

Interview Process

The interview process may include:

1. An initial screening interview
2. A short telephone-based sales exercise
3. A final interview with the Castr sales leadership team

Candidates may be asked to demonstrate how they would open a cold call, qualify a prospect, and respond to common objections.