At Match Group (NASDAQ: MTCH), millions of people use our products each month, and our customers go on tens of thousands of dates every day. Our scale and impact are remarkable. We believe no other business brings more happiness to more people than ours, and we never lose sight of the effect we have on society and—above all—on our community members.

“Pairs” is an online dating app used by more than 27 million people in Japan. Since its launch, we have heard success stories from over 900,000 individuals. Pairs was the first in the market to provide 24/7 in-house customer support, including text and image monitoring, ensuring that users are always protected and secure.

We created Pairs to help singles discover new and meaningful ways to find a life partner. In the United States, more than one in three couples meet their partner online. In Japan, more than 70% of singles say they do not currently have a partner. As the leading online dating service in Japan, we work every day to help singles find true love. Since Pairs launched in October 2012, we’ve created opportunities for many users to move toward partnership and marriage. Through a range of search features and a well-developed MyTag, Pairs helps users find a partner whose values align with their own. Every day, we receive reports of successful matches from across Japan and around the world. Our goal is to help create even more wonderful relationships, and that drives us to improve our service every day.

Job Summary:
Pairs is seeking an outstanding Director of Brand, Communications & Partnerships to lead the overall Brand function in Japan. This leader will shape and execute Pairs’ long-term Brand Strategy, while overseeing integrated Brand Marketing, Communications, Strategic Partnerships, and Alliance Marketing initiatives.

The ideal candidate blends strategic thinking with excellent execution, has a deep understanding of modern brand building, integrated marketing, and social-first communications, and has a proven track record of building high-performing teams. This role works closely with senior leaders across Eureka and Match Group to strengthen the Pairs brand and deliver measurable business impact.

What You’ll Do:
– Brand Strategy & Marketing
– Own Pairs’ overall Brand Strategy and turn business priorities into meaningful brand initiatives.
– Develop and deliver integrated 360° brand campaigns across TV, Digital, Social, PR, Events, and Owned Media.
– Collaborate with Creative, Media, Product, Performance Marketing, Analytics, and external agencies to create world-class brand experiences.
– Build media strategies that maximize both brand influence and business performance.
– Set up measurement approaches and continuously improve campaign effectiveness using consumer insights, experimentation, and data.
– Ensure every consumer touchpoint reflects Pairs’ brand positioning and strategy consistently.
– Track consumer, cultural, and social trends to keep the Pairs brand relevant and distinct.

– Strategic Communications
– Lead strategic communications that strengthen trust in the Pairs brand through earned media, executive messaging, and thought leadership.
– Partner with Corporate Communications on reputation and crisis communications.
– Build strong relationships with the media, agencies, and key external stakeholders.

– Strategic Partnerships
– Create and execute strategic partnership and alliance marketing initiatives that benefit users and support business growth.
– Identify, negotiate, and manage external partner relationships to deliver innovative co-marketing opportunities.
– Build long-term partnerships that strengthen the Pairs brand and expand its reach.

– Business Operations
– Own annual planning, budget oversight, and resource allocation across the organization.
– Track marketing spending, business KPIs, and campaign performance to enable strong decision-making.
– Maintain operational excellence while balancing speed, quality, and delivery.

– Global Collaboration
– Act as the primary Brand leader for Match Group Global stakeholders.
– Work closely with global cross-functional teams to share learnings, align priorities, and drive regional and global outcomes.

Basic Qualifications:
– At least 10 years of experience in Brand Marketing, Consumer Marketing, or Integrated Marketing.
– Proven ability to develop Brand Strategy and lead integrated marketing campaigns.
– Strong knowledge of creative development, media planning, social marketing, and marketing measurement.
– Experience leading strategic PR and corporate communications efforts.
– Experience building and executing partnership marketing or alliance programs.
– Excellent leadership skills, including experience managing and developing high-performing teams.
– Strong business judgment, including experience managing budgets and marketing investments.
– Excellent project and operational management skills, with strong attention to detail.
– Exceptional oral, written, and presentation skills, including experience communicating with executive stakeholders.
– Strong interpersonal skills, with the ability to influence and collaborate across cross-functional and global teams.
– Experience in a fast-growing technology or consumer internet company is preferred.
– Fluency in Japanese and English is required.

Characteristics:
– Lives and promotes Eureka’s Values.
– Strategic leader who can translate business strategy into impactful brand initiatives and measurable outcomes.
– People-first leader who develops talent, earns trust, and builds high-performing teams.
– Confident communicator who can influence stakeholders from creative teams to executive leadership.
– Strong business judgment, able to balance long-term brand building with short-term business impact.
– Comfortable working in ambiguity while driving clarity, alignment, and execution.
– Highly collaborative, able to influence cross-functional and global stakeholders.
– Highly organized, with exceptional budget, project, and operational management skills.
– Willing to roll up your sleeves and help build a world-class marketing organization within Eureka.
– Positive, resilient, and growth-focused mindset.

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