The Public Relations Manager will play a key role within the marketing and communications division, developingbrand awareness and securing national press. This is a highly entrepreneurial role
The ideal candidate will have
- Prior relevant experience in public relations and communications
- Network of B2B, national business and trade media contacts is a plus
- Established relationships with general business, consumer and entertainment trade press/analyst/bloggercommunities
- Acute sense of judgment, tact and diplomacy
- A strong-sense of teamwork and ability to both manage AND execute programs
- Knowledge of international publications and opportunities is a plus
- Excellent written and oral communication skills
- Solid writing skills (writing samples required upon receipt of resume)
Responsibilities Include:
- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Identify key media outlets
- Develop compelling story angles
- Cultivate relationships with key journalists in national and trade publications
- Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
- Write clear and compelling pitch letters, press releases and by-lined articles
- Identify media trends, news cycles and spin opportunities
- Proactively manage editorial calendars.
- Analyze and measure results of PR programs
Equity
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