Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

As the Senior Product Marketing Manager for Australia and New Zealand, you will play a pivotal role championing the voice of the customer and ensuring our product and go-to-market strategies deliver commercial impact across the region.

This is a unique opportunity to become a central connector of customer insights, competitive intelligence, and market trends, working across a diverse portfolio of products tailored for the Australian and New Zealand markets. You will collaborate closely with product, marketing, and commercial teams to package up our most innovative products into clear, compelling value propositions for our target customers.

What you’ll do:

• Collect quantitative and qualitative insights about customer needs and competitors across the region to identify market opportunities and guide regional product marketing priorities
• Lead the creation and upkeep of regional value propositions for Accountants, Bookkeepers, and Small Businesses
• Identify compelling evidence to back up CVPs Bring CVPs to life for internal audiences, through the creation of messaging frameworks and playbooks to enable GTM activity and future product development
• Craft messaging that captures the value and differentiation of our new pricing and product packaging constructs for target personas Collaborate with customer-facing teams on global and regional go-to-market initiatives, including packaging and pricing
• Lead GTM strategy and consult throughout the process to ensure clear product value communication
• Advance revenue growth across Xero’s existing customer base and prospects by developing external facing sales enablement and campaign content that drives conversions
• Collaborate with sales enablement to drive sales productivity through market knowledge transfer, seller collateral and value based messaging guidanceInfluence and lead complex projects, building rapport with senior stakeholders across functions to gain buy-in and prioritize objectives
• Proactively identify opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback from customer-facing teams
• Act as a regional expert, providing guidance to teams on how to productise, position and take propositions to market to meet regional customer needs

What you’ll bring with you:

• 6+ years in product marketing or marketing roles (SaaS experience preferred)
• Strong expertise in applying product marketing best practices and frameworks
• Proven ability to craft compelling messaging that connects and converts target customers
• Strategic thinker with the ability to work independently and thrive in fast-paced environments
• Strong business acumen and a data-driven approach to decision-making
• Excellent verbal and written communication skills
• Proactive mindset with a “roll-up-your-sleeves” attitude
• Experience executing localised marketing programs
• Knowledge of accounting-related tasks

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.