Overview

Rocana is seeking a highly motivated, versatile, and strategic marketer to join the product marketing team. You will work with product management, sales, and marketing communications to create sales and marketing materials, launch products, and develop and execute the overall go-to-market strategy/ The role requires a strong background across multiple areas of marketing and IT coupled with the ability to learn quickly. Strategic thinking skills combined with business savvy are critical capabilities.

Responsibilities

• Drive product marketing efforts including messaging, defining market opportunities and creating go-to-market initiatives

• Collaborate with the rest of the marketing organization to provide content for website, collateral, public relations, media and industry analyst briefings, tradeshows, online marketing, partner marketing, customer references, etc.

• Drive launch of new product launches from discrete deliverables to cross-functional coordination

• Represent Rocana at conferences, press interviews,meetups, and industry analyst briefings,

• Create sales tools such as sales kits, ROI analysis, qualification and messaging guides to enhance sales effectiveness; communicate with customers to learn about and extract key value propositions

• Collaborate with technical teams to build demos