Reporting to the Brand Design team, this role will work closely with marketing teams to develop and produce creative for advertising and organic social. The primary focus is on motion and video assets across social, display, broadcast, and digital channels. Success in this role requires someone who is a creative problem-solver, a strong visual storyteller, a collaborative teammate, and someone who is passionate about sharing their love of the outdoors with everyone.
If you’re always asking “why,” enjoy solving problems through motion and visuals, and love being outdoors, this could be a great opportunity. Help us pursue our mission of getting people outside more often.
Collaborate with design, copywriting, marketing, social media, advertising, and PR teams to promote AllTrails through top-tier creative
Develop and produce motion-first paid advertising creative using After Effects, with occasional video editing in Premiere or Final Cut
Create templates and modular motion systems (in Figma and Adobe tools) to generate and iterate high-quality creative quickly at scale
Develop effective brand creative with an iterative approach to drive growth and continuously improve performance across animated and static formats
Maintain brand consistency across all touchpoints—translate our brand systems into compelling executions while pushing the AllTrails brand forward with exceptional design
Clearly explain design decisions to stakeholders, coworkers, and external vendors, and incorporate feedback quickly
Manage multiple projects quickly and effectively in a fast-paced, performance-driven environment
3+ years of professional design experience, including substantial experience creating motion-led marketing and paid advertising creative
A strong portfolio with real examples of creative work for advertising campaigns across social, display, broadcast, and digital platforms
Proven ability to design animated digital advertising assets that perform—aligned with the brand look and feel—for paid social, display, affiliate networks, and video platforms
Advanced proficiency in After Effects; working knowledge of Premiere and/or Final Cut for editing and finishing
Strong understanding of motion fundamentals (timing, pacing, motion typography, transitions) and how motion affects performance marketing
Experience partnering with marketing teams to understand campaign goals, target audiences, and key performance metrics
Ability to consistently produce high-quality communications with strong attention to detail and solid design fundamentals—demonstrating understanding of layout, typography, visual hierarchy, and how these translate into motion
Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop)
Self-motivated and able to work effectively in a fast-paced, sometimes ambiguous remote environment
Strong organizational and time-management skills
Able to take constructive feedback and refine designs to meet business objectives
Humility, empathy, and open-mindedness—no ego
Experience designing for different audiences (international users, multi-language localization, accessibility for people with disabilities, etc.)
Experience creating localized creative for international markets
Competitive and fair compensation, including equity and performance-based bonuses
Comprehensive health, dental, and vision coverage for your physical and mental wellbeing
Unlimited PTO in addition to company holidays
Dedicated time once a month to test and improve the product through company-wide no-meeting days
Fully paid parental leave for both birthing and non-birthing parents
401k match and access to financial wellness resources through Origin
Remote work stipend to help you set up a comfortable, productive home office
Annual learning stipend to support long-term growth and skill development
Exclusive discounts on subscriptions and merchandise for you and your friends and family
Genuine support and investment in you as both a person and a professional—we value your identity as much as your contributions
