The Marketing Team in Latin America plays a key role in shaping and elevating Spotify’s brand across the region. In Mexico, Marketing Managers oversee all local marketing efforts and report directly to the Mexico Marketing Lead.

We’re looking for an outstanding marketer with a deep passion for music culture and a proven ability to develop bold marketing strategies, build strong partnerships, and execute high-impact, cross‑functional campaigns and content. The right candidate thrives in fast-paced environments, works seamlessly with diverse teams and markets, and is dedicated to creating culturally relevant initiatives that connect with young music fans and help grow Spotify’s presence in the country.

The Marketing Manager will be responsible for developing, adapting, and implementing Spotify’s marketing strategy in Mexico to strengthen brand awareness and boost user engagement. This role is crucial in positioning Spotify as a cultural leader, fostering meaningful audience connections, and ensuring our brand remains influential within the music industry. You will work closely with teams across the organization—including Global Marketing, Music, PR & Comms, Growth, and Podcasts—to create campaigns that resonate with different audiences and support our overall brand direction.

What You’ll Do
• Lead the adaptation, development, and launch of innovative, multi-channel marketing campaigns that elevate our brand, content, and partnerships. Use insights and data to tailor campaigns and engage priority audiences, especially Gen Z.
• Manage the planning and execution of a vibrant social media strategy that builds community, sparks conversations, and increases engagement among younger audiences. Track trends, optimize content for each platform, and collaborate with creators and influencers to broaden reach.
• Work closely with the Music team to ensure all brand content is culturally relevant. Develop a deep understanding of the local music industry, community, and fan culture.
• Define and strengthen brand identity, ensuring consistency across all marketing efforts. Create culturally meaningful campaigns that highlight diversity, music discovery, and audience connection.
• Build and maintain strong relationships with creators, influencers, and key industry players to expand the platform’s visibility. Partner with internal teams to highlight exclusive content, events, and initiatives.
• Guide and motivate external agencies and vendors, encouraging creativity, collaboration, and accountability. Ensure campaigns are executed at the highest quality and aligned with brand and business objectives.
• Analyze marketing performance to assess ROI, identify opportunities, and improve future campaigns. Stay up to date on industry shifts, new platforms, and audience behaviors to refine strategies.

Who You Are
• You have 5+ years of marketing experience, preferably in music, entertainment, or content-driven industries.
• You possess strong brand-building skills and a clear creative vision, with the ability to pitch and defend bold ideas.
• You excel at building strong, transparent working relationships across all levels.
• You thrive in high-pressure, fast-moving environments and can handle tight deadlines, shifting priorities, and real-time decisions.
• You are proactive, resourceful, and solutions-oriented, with a collaborative approach to navigating ambiguity.
• You have deep knowledge of the music industry, emerging trends, key artists, and cultural movements.
• You have experience working across international markets or with culturally diverse groups.
• You are genuinely passionate about music and highly attuned to cultural dynamics.
• You have an established network of creative collaborators, which is a plus.

Where You’ll Be
• This role is based in Mexico City, Mexico.
• You’ll have the flexibility to work where you’re most productive, with some in‑person meetings.
• We ask that you come into the office 2–3 times per week.

Spotify is an equal opportunity employer. We welcome you for who you are—your background, your perspective, and your individuality. Our workplace, like our platform, is for everyone. The more diverse voices we include and uplift, the better we become. Bring us your story and your experience; our differences are what empower us to keep reinventing how the world listens.

We are committed to inclusivity and ensuring that our recruitment process is accessible to all candidates. If you need any accommodations during the application or interview process, please let us know—we’re here to support you.

Since launching in 2008, Spotify has transformed how people listen to music. Our mission is to unlock human creativity by giving a million artists the chance to live from their work and billions of fans the ability to enjoy and be inspired by them. Everything we do stems from our passion for music and podcasts. Today, we are the world’s leading audio streaming subscription service.