The Impact of a Field Marketing Manager, Customer Growth at Coupa:
We’re seeking a strategic, high-impact Field Marketing Manager to elevate how we engage, influence and accelerate sales pipeline across North America. This role directly supports the NAM sales team and is a key hands-on position in the go-to-market motion. You will act as a dedicated pipeline and growth partner to the Customer Growth sales leadership team, partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.
You’ll join Coupa on our mission to help entire enterprises scale effortlessly with Autonomous Spend Management through a single AI stack. In this role, you will leverage tools like 6sense, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted). By targeting the right accounts and tailoring messaging to Coupa’s core value proposition, you will implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with Customer Growth sales and marketing, directly impacting growth.
- Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
- Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
- Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders.
- Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads.
- Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.
- 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
- Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
- Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
- Strong analytical mindset and comfort owning reporting – turning complex data into clear insights and next steps.
- Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
- Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
- Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
- Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).
To apply for this job, please visit the application page
