The Sr. Manager of Customer Marketing reports to the VP of Enterprise Marketing and is responsible for driving customer engagement and advocacy in support of new business and customer retention & growth. This seasoned individual works closely with the Customer Success organization to craft a post-purchase experience that delights our customers and drives long-term, mutually beneficial relationships.
Required experience:
7-10 years’ of experience, including 4+ years of experience in customer marketing at a technology company
Strategic thinker with bias toward execution
Strong cross-functional stakeholder communications and engagement
Strong relationship-building skills with senior executive customers Strong abilities in program development and management. The successful candidate can creatively address customer marketing programmatic needs and can show measurable results
Solid management experience, covering both department/project management and people management, with demonstrated ability to manage effectively in a matrix environment.
BS/BA required; MBA a plus
Responsibilities:
Creation and management of the Castlight customer advocate program as well as partner/ecosystem advocates. Become the chief evangelizer of the reference program with customers, Sales, and Product Marketing to increase awareness, establish champions and educate the company on our customers’ stories.
Partner with Sales & Customer Success to prioritize customers aligned with strategic business priorities. Evaluate customers and make recommendations on most effective levels of engagement.
Manage end-to end process for creating compelling customer content assets that showcase our solutions and our customer’s successes. Arm Sales, Marketing and PR with success stories across verticals and use cases (incl. case studies, webinars, videos etc.).
Collaboration with corporate communications to make our customers heroes through PR, speaking opportunities, and awards.
Salary and compensation
$100,000 — $150,000/year
Equity
0.0 – 0.0
