Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider, offering a range of financial products—including the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re seeking a fast-paced, mission-driven organization where learning and growth are constant, Binance is the right place for you.

**Responsibilities:**
– Work with the Director of Marketing Americas to develop and execute regional and local product campaign plans in partnership with internal stakeholders to achieve business goals.
– Collaborate with global marketing teams to adapt and localize campaigns to support user growth.
– Manage and expand strategic marketing partnerships, run channel experiments, develop audience messaging, and ensure accountability for ad spend.
– Put users first by mapping the user journey and improving funnel conversion through product positioning, user education, and operational campaigns.
– Drive growth through paid acquisition, retargeting, and product optimization across web and native-app channels—ideating, testing, iterating, and improving continuously.
– Plan and execute online and some offline marketing activities, events, and campaigns for local audiences.
– Grow our user base and increase awareness of the Binance brand through fun, creative, and informative initiatives.
– Track campaign performance and outcomes using data analysis and user feedback to continually improve effectiveness and user experience.
– Manage new media partnerships end-to-end to generate measurable growth.
– Continuously explore new channels, creative approaches, and other ideas to improve experimentation, optimization, and acquisition results.
– Help shape the Binance brand in the Latam region.
– Lead and manage the team.

**Requirements:**
– Fluency in Portuguese, Spanish, and English is required.
– At least 5 years of relevant marketing experience, ideally in a fast-paced environment.
– Execution-focused mindset, with humility, determination, and the ability to get things done.
– Strong interest in and knowledge of crypto, blockchain, and technology.
– Ability to work independently.
– A university degree in Marketing is a plus.
– Strong coordination skills and a strategic approach to marketing.
– Familiarity with both online and offline marketing, such as social media, community management, and event management.
– Proven experience growing and managing a user base.

**Working at Binance:**
– Join the world’s leading blockchain ecosystem with continued growth and excellent career development opportunities.
– Work with diverse, world-class talent in an environment built for learning and continuous improvement.
– Take on fast-paced, challenging, and unique projects.
– Collaborate in a truly global organization with international teams and a flat structure.
– Competitive salary and benefits.
– Support work-life balance with flexible working hours and casual dress code.

Learn how Binancians reflect the company’s core values by building a unified culture that enables collaboration, excellence, and growth. Apply today to be part of the Web3 revolution. Binance is an equal opportunity employer and values diversity as fundamental to our success.

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$55,000 — $85,000/year