Are YOU passionate about media buying, creative strategy & CRO?
Do YOU want to lead a full paid marketing team to increase AOV, profitability, and help us scale our paid advertising? If you’re nodding a resounding “YES!”—keep reading!
We are an 8-figure ecommerce brand that sells products for kids in more than 15 countries. We launched the brand at the beginning of 2022 and scaled it from 0 to multiple 7 figures in our first year, did 8 figures in sales in 2023 and multiple 8 figures in 2024.
If you’re sick of flat lining in your career and ready for growth, apply to join our team now. Our goal is to become a 9-figure brand within the next couple of years and innovate our industry by introducing custom and unique products that will help our customers’ lives.
And THAT’S where you come in
We’re seeking a results-driven and detail-oriented Head of Performance Marketing to lead our marketing initiatives and ensure our strategies are aligned with business objectives.
🚨 But first, are you the RIGHT FIT? 🚨
Our CEO, Simone Nanni, has recorded a short video explaining our expectations and what success looks like in this role. This is your chance to ensure you’re truly aligned with what we’re looking for.
IMPORTANT: Make sure to watch it before applying!
Qualifications
- Minimum 1-year prior experience as a Head of Growth or Head of Performance Marketing in a D2C ecommerce brand
- Strong and very extensive understanding of CRO, creative strategy & media buying.
- Intermediate email marketing knowledge (minimum).
- Passion for data-driven marketing strategy.
- Strong grasp of unit economics and offer creation aligned with those metrics.
- Expertise in funnels and their application to eCommerce.
- In-depth knowledge of upsells and cross-sells, and how to integrate them into a funnel.
- Intermediate (minimum) copywriting knowledge, working alongside a copywriting team.
- Strong communication skills (both visual and written).
- Ability to multitask and manage multiple projects at the same time in a fast-paced environment, without becoming overwhelmed.
- Outgoing personality with great interpersonal skills.
- Enthusiasm for staying on top of marketing trends and applying them strategically.
- Growth-oriented
- Ready to take on a challenge
- Not looking for a 9-5 but rather willing to put in anything required to grow the business
Responsibilities
Lead and supervise our media buying, CRO, creative strategy, and email marketing teams:
- Live by the Forecasts: Continuously monitor our performance against the set forecasts. Regularly assess progress to ensure we stay on track to achieve our goals. If we fall short, identify the root causes, and take proactive steps to address them. Develop and execute actionable plans to close any gaps, ensuring our trajectory aligns with the forecasted targets
- Supervise New Offers Creation: Supervise the offers created by our CRO team for current and new products.
- Supervise Upsells/Crossell Strategy: Supervise the creation of upsell funnels, including OCUs, advertorials, video sales letters (VSLs).
- Supervise A/B Testing: Supervise the design, coordination, and assessment of A/B tests across products; analyzing results to refine the company’s funnel roadmap.
- Collaborate with Head of Product: Collaborate with the Head of Product to Develop and optimize upsells together with the CRO specialists, including post-purchase and cart upsells.
- Supervise our Email Marketing Team: Work closely with the email marketing manager to ensure we are growing the email channel according to forecast.
- Supervise the Market Research from the Creative Strategist: Work closely with our creative strategist to analyze the market research for a new or an existing product done by them.
- Supervise the Quality of Copy: From time to time, check the quality of the copies written by the scriptwriters to ensure that it meets our standards.
- Act as a Copy Chief for our Copywriters: Quality check the copy written by our copywriters for advertorials, product pages, VSLs, etc.
- Supervise our Media Buying Team: Check weekly the performance of our ads to ensure the media buyers are optimizing for profits, getting the best possible MER.
- Supervise Creative Strategist: Check in weekly with the creative strategist about new ideas that we are producing for our creatives & new iterations and give feedback.
Our Core Values
- Respect: We value every individual’s dignity and foster inclusivity and trust.
- Integrity: We do the right thing, always.
- Transparency: Open, honest communication is key.
- Ownership: We hold ourselves accountable and learn from mistakes.
- Growth Mindset: We continuously strive for improvement, both individually and as a team.
- Hard Work: Dedication and commitment drive our success.
Why Join Us?
- Growth: From $0 to $30M/year in under 3 years. Our goal? $100M/year in the next two years.
- Dynamic Culture: Challenge and support each other to grow.
- Professional Development: Infinite opportunities as we scale to 9-figures.
- Perks: Yearly paid vacations, funded learning & mentorship opportunities.
- Healthy Competition: Drive continuous improvement with a competitive mindset.
Compensation
Salary is negotiable. We are seeking the best talent and don’t want salary to be a barrier—it will reflect your skills, experience, and the value you bring to the company.
To apply
Fill out this Google Form to apply.
Note:
Due to the high volume of applications, we may not be able to respond to all candidates individually. If you do not hear from us within 1 month, please consider your application unsuccessful. Thank you for your understanding and interest in this role!
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