We are seeking the right individual to turn user insights into growth through conversion rate optimization across our portfolio of owned and operated websites. For us, conversion optimization is a data drive process made powerful by a good dose of creativity. We’re small and growing – you’ll be expected to go from start to finish with a testing process and build process/infrastructure to accommodate the company’s growth.

Responsibilities

Optimize landing pages and conversion funnels to drive measurable increases in conversion rates and revenue 

Conduct qualitative and quantitative research and analysis about users to feed testing, UX and content development. Coordinate and communicate with designers and developers to drive projects forward through design, development, QA, and launch. Structure, build and track tests using Google Optimize. Manage and prioritize multiple tests across our portfolio of websites.

Requirements

Bachelor’s degree preferred. 4+ years of experience in a role turning data into insights which becomes tests (or action) through analysis, creativity and communication with the following experiences: A/B multivariate testing processes and understanding of related statistical analysis. Use of site analytics and optimization software packages (e.g. Adobe SiteCatalyst, Google Analytics, Optimizely, MixPanel) Analysis of quantitative data (web metrics, revenue reporting, etc.) and qualitative data (surveys, screen recordings, etc.) to develop insights about the user. Experience running user research projects from start to finish (segmentation, usability, etc.) Developed business acumen to size different opportunities, articulate risks and trade-offs and prioritize. Polished communications across an organization – across to development, up to exec, etc. Track record of execution.