Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. Responsibilities:

• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met

• Work with global marketing to localize relevant campaigns in service of user growth

• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability

• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns

• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels

• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences

• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways

• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience

• Manage new media partnerships end-to-end to drive measurable growth

• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth

• Help shape the Binance brand in Latam Region

• Management of team.

Requirements:

• Fluency in Portuguese, Spanish and English is a must

• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry

• Execution-oriented mindset – with the humility, drive, and scrappiness to get it done

• Must have a strong interest and knowledge in crypto/blockchain/technology

• Must be able to work independently

• A university degree relating to Marketing is a plus

• Strong coordination skills and strategic mindset for marketing

• Familiarity with online and offline marketing avenues such as social media, community management, and event management

• Proven experience in growing and managing user base.

Working at Binance• Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Balance life and work with flexible working hours and casual work attire Learn more about how Binancians embody the organization’s core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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$55,000 — $85,000/year