Traditional social media was becoming an ever more ‘pay to play’ environment, so we dropped it and began building our own platform, designed to allow the vision to massively scale and increase the well-being created. We’re now planning to launch a new platform for all the many projects working to create societal good in ways which aren’t rewarded in today’s economic system, most of which are struggling as they don’t have the money to attract attention via social media due to this change.