NOTE: This is a fully remote position, but the candidate must be based in Europe to collaborate with their team, colleagues, and internal customers. You don’t need to live in the specific city listed, but you must be physically located within Europe to apply.

Hostaway is a SaaS company revolutionizing the vacation rental industry. Through innovative solutions and partnerships with major players like Airbnb, VRBO, and Booking, we’re taking on the competition and coming out ahead. Built on customer-focused core values, we consistently deliver results that support growth, learning, and innovation for our team, our customers, and the industry. As a profitable and fast-growing company, this role exists to support our continued expansion. Learn more about our recent $365 million funding round here.

We’re looking for an experienced Product Marketing Manager to drive mission-critical growth goals in the European market. This is a great opportunity to join a fun, dedicated team, make a meaningful impact in a collaborative environment, and report directly to the VP of Marketing.

About the role:
– Develop go-to-market plans, including product positioning, value proposition, messaging, supporting assets, and sales enablement, to meet outcomes and business goals.
– Create high-quality, on-brand content for your target ICP customers, including in-product messaging, website content, landing pages, launch materials, emails, training, and educational assets.
– Define and execute product and feature launches, measure their impact, and improve adoption.
– Define and evolve product positioning, branding, and messaging in partnership with product management, design, data and analytics, sales, and other teams.
– Enable sales, marketing, support, customer success, and other internal teams to clearly communicate the value of our product.
– Create compelling presentations to help leadership and external stakeholders understand complex topics. Recognize ambiguity and drive clarity through strategic framing and stakeholder alignment.
– Conduct in-depth market research and competitive analysis to identify trends, opportunities, and risks, and develop a strong understanding of competitors’ products, pricing, marketing strategies, and sales tactics.
– Engage with customers to gather insights and feedback about our products.
– Build experiments, test assumptions, and share learnings with cross-functional teams.

Requirements:
– 5+ years of experience in product marketing, ideally in a B2B SaaS environment.
– Experience conducting both qualitative and quantitative customer and market research.
– Experience owning product marketing strategy and execution across the full lifecycle.
– Strong storytelling skills, with a proven ability to create compelling product narratives in both written and visual formats.
– Demonstrated success scaling high-impact, multi-channel go-to-market efforts for B2B.
– Customer-focused mindset and a strong motivation to understand customer behaviors, needs, and drivers.
– Collaborative approach and enjoyment working with teams and across functions to achieve better results.
– Fluency in English and at least one of: Spanish, French, or Italian.
– Strong work ethic and ability to manage multiple priorities as a self-starter.

What we offer:
– Competitive compensation based on market rates in the applicant’s country.
– 100% remote work: work from anywhere in your country of residence—co-working spaces, your home office, or anywhere else you choose (we don’t have an office to visit).
– Equity: stock options with every role at our fast-growing, profitable company so we can all share in our success.
– Values-driven leadership: our core values guide our day-to-day strategic and tactical decisions.
– Professional growth: rapid growth means exceptional learning and development, along with many opportunities for career advancement.
– Annual paid leave, varying by country and aligned with local norms and/or contract terms.
– Country-specific benefits: as an international employer, we offer benefits like health insurance and pensions where they are customary; details depend on your location.
– A dynamic global team culture: team members across 40+ countries—diverse, international, innovative, and genuinely enjoyable to work with.

After you apply, if your application is reviewed and aligns with the role requirements and the qualifications of other applicants, you’ll receive an email from our Talent Acquisition team.

$45,000 — $67,500/year