Site Merchandising
Own homepage, category, and collection page curation to reflect brand narrative and seasonal campaigns
Manage product sequencing, sorting logic, and on-site search to maximize discoverability
Partner with creative and buying to plan promotional moments and content calendars
Drive cross-sell and upsell strategies through smart product pairings and editorial storytelling
Monitor sell-through data and adjust merchandising to support inventory goals
Own core funnel metrics: CVR, add-to-cart rate, checkout initiation, and checkout completion, and report on them regularly to leadership
Lead a continuous A/B and multivariate testing roadmap across key funnel touchpoints
Analyze session recordings, heatmaps, and funnel reports to identify friction and opportunity
Own checkout experience; reduce cart abandonment through UX, copy, and trust signal improvements
Develop hypotheses grounded in quantitative data and qualitative customer insight
Report on experiment outcomes and translate learnings into permanent site improvements
Product Management
Define and maintain the ecommerce product roadmap in collaboration with stakeholders that align to business objectives
Write clear briefs and acceptance criteria for new features, integrations, and platform improvements
Act as the internal owner of the Shopify storefront; triaging issues, coordinating fixes, and managing the app stack
Evaluate and manage third-party apps; own the relationship, renewals, and configuration
Keep the site performant and functional across devices, flagging and resolving issues proactively
UX Design
Lead UX strategy for all customer-facing digital surfaces
Commission and interpret customer research, usability testing, and journey mapping
Maintain a cohesive design system in partnership with the brand and creative teams
Champion accessibility and inclusive design across the entire digital experience
Translate business requirements into elegant, intuitive interactions that feel quintessentially Poppy & Peonies
Leadership & Cross-Functional Collaboration
Lead and mentor teams and external partners across ecommerce and web development
Collaborate closely with cross-functional peers in marketing, creative, finance, and operations, acting as the connective tissue between the site and the rest of the business
Represent the ecommerce function in leadership conversations, bringing a clear point of view on priorities, tradeoffs, and what the team needs to succeed
Foster a culture of curiosity and experimentation, making it safe to test, learn, and share results openly even when outcomes aren’t what you hoped
Be a generous thought partner to colleagues across the business, helping others understand how the site works and why the customer experience matters
Proven experience leading ecommerce growth within a direct-to-consumer, retail, fashion, or lifestyle brand
Hands-on Shopify experience; you don’t need to code, but you know your way around the platform
Proven track record of driving measurable conversion and revenue growth
Comfortable managing external developers or agencies with clear, concise briefs
Strong analytical skills; comfortable in GA4, Shopify Analytics, or similar
Experience with CRO tools
A strong visual eye; you can give design feedback and spot UX problems without a formal design background
A builder mentality; you’re energized by a lean team and ownership, not slowed down by it
Genuine interest in fashion or lifestyle brands; you understand how aesthetics drive purchase decisions
Clear communicator who can move fast, context-switch, and keep multiple threads moving at once
Video screen with Sarah, Talent Advisor from Bloom
Video Interview with Megan (Director, Finance & Business Operations)
Take Home Assignment
Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)
Reference checks
Offer
- We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences.
- There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
Annual Salary ranges from $145,000-$175,000 USD
3 weeks of paid vacation per year
5 additional flex days
$1,500 CAD annual health spending account
$250 CAD annual period & menstrual budget
$1,000 CAD annual allowance towards Poppy & Peonies product
$400 CAD home office setup allowance
We believe transparency matters, especially as technology evolves
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
About Bloom
Bloom is a full-service workplace design consultancy representing Poppy & Peonies at they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
To apply for this job, please visit the application page
