We’re looking for a data-driven, cross-functional leader to join our Digital Growth team as Director or Senior Director, Ecommerce. This is a newly created role designed to elevate the performance of https://www.vrai.com across conversion rate optimization (CRO), digital strategy, email marketing, and site merchandising. You’ll collaborate with Engineering, Ecom, Performance Marketing, and Brand to drive measurable business results while championing a seamless and elevated customer journey.

Responsibilities

• Lead digital performance analysis including funnel diagnostics, ad hoc deep dives, pricing comparisons, and test result interpretation.
• Drive ecommerce merchandising strategy: analyze performance, make data-backed updates, and optimize for VRAI moments and seasonal cutoffs.
• Oversee email marketing performance and strategy, including retention programs, lifecycle campaigns, marketing campaigns, and cross-functional planning with CRM vendors.
• Oversee organic traffic growth for SEO and GEO on new LLM platforms
• Own the conversion rate optimization roadmap for the site through no-code updates in our CMS and landing page optimization for paid channels
• Collaborate cross-functionally to ensure all ecommerce activations are optimized for conversion

Requirements

• 7+ years of experience in Ecommerce or Digital Growth, ideally within a DTC or luxury consumer brand
• Proven track record of owning and improving site performance metrics (conversion rate, email engagement, funnel performance)
• Experience owning email marketing to drive acquisition & retention through lifecycle marketing and marketing campaign calendar
• Strong analytical skills with experience using tools like Google Analytics, heatmaps, A/B testing platforms, and ecommerce dashboards.
• Experience working across merchandising CRO within a high-growth digital environment.