Nabu Casa is the organization behind Home Assistant, the world’s largest free and open-source smart home platform, used by more than two million households. Founded in 2018 by the founders and core contributors of Home Assistant, Nabu Casa was created to keep the project sustainable and prevent burnout. Our core values—privacy, choice, and sustainability—are built into everything we do, from our technology to our community.

Nabu Casa is a profitable company with no external investors. Today, we are the official provider of Home Assistant products and services. Every subscription and purchase directly supports the ongoing development of Home Assistant and the many other Open Home initiatives.

The Role
We’re looking for a Digital Marketing Manager who will own how Nabu Casa shows up online—and make it matter. This is an hands-on, execution-driven role: you’ll plan and launch campaigns, grow our organic footprint, and ensure that every euro of paid spend reaches the right audience. You’ll work closely with our Product Marketing Manager, but you won’t be waiting for direction—you’ll set the priorities.

Our audience is highly technical and deeply connected to the community. They can clearly tell the difference between marketing that respects their intelligence and marketing that doesn’t. This role requires someone who understands that.

What You’ll Do

• Own the performance of Nabu Casa’s digital channels—website, email, SEO, paid, and social—with clear goals for reach, conversions, and subscriber growth
• Plan and execute digital campaigns end to end, from brief and creative through post-campaign analysis, aligned with product launches and business priorities
• Strengthen and improve our organic search presence through content strategy and on-site SEO, reducing dependence on paid traffic over time
• Manage email marketing for Nabu Casa Cloud subscribers, including lifecycle journeys, product release updates, and re-engagement, and track the metrics that matter
• Own paid digital spend and ROI across channels; manage, allocate, and optimize the budget with discipline
• Report digital performance weekly and clearly recommend what should be prioritized next
• Grow and engage Nabu Casa’s presence in the communities where our users are active—Home Assistant forums, Reddit, YouTube, and related open-source and smart home spaces
• Test new growth opportunities—affiliate, referral, and influencer—using structured experiments and documented results

What You Need

• Hands-on experience running digital channels—SEO, email, paid social/search, and content—with owned performance metrics, not just support responsibilities
• Strong analytics skills: ability to build dashboards, interpret funnel data, and separate signal from noise without relying on a separate data team
• Excellent digital copywriting: you can write for a technically skilled audience without talking down to them
• Familiarity with marketing automation and CRM tools (e.g., Mailchimp, HubSpot, or similar)
• High independence: you know what to check next without being prompted

It Would Also Be Great If You Have

• Experience marketing a technical product, a developer-adjacent offering, or an open-source project
• Knowledge of the Home Assistant ecosystem or the smart home space
• Experience working in a small, remote-first team where you take full ownership of a function end to end

What We Offer
Nabu Casa is a fully remote organization that uses Remote to hire people worldwide. You will be a regular salaried employee in your country.

This is a full-time role for 40 hours per week. Since we’re fully remote, there is no fixed schedule. For collaboration, we aim to ensure at least three hours of overlap during the workday. You will report to our VP Commercial, based in Norway.

At the heart of Nabu Casa’s creation was the well-being of the people building the future of the smart home. We will provide all benefits required by the country where you live, and we also want to ensure that all employees—regardless of where they’re from—receive at least a baseline set of benefits, including:

• Five weeks (twenty-five days) of paid time off
• Fourteen days of paid sick leave if your country or laws treat sick leave as unpaid
• Six weeks of paid parental leave and six weeks of unpaid parental leave to be used in the first year after birth
• A budget for work equipment when you start; after three years, you may keep it for personal use
• An annual smart home budget to help you stay current with what’s new
• An annual education budget to help you keep growing
• A yearly performance bonus based on company results
• A 50% contribution toward your internet costs at your home work setup
• One day every two weeks to work on personal projects

When making an initial offer to a new hire, Nabu Casa aims to provide a total compensation package that matches the 75th percentile for the role, seniority, and local market rates. In our primary operating countries, approximate yearly compensation is:

• Spain: 73,000 EUR
• Portugal: 64,700 EUR
• Italy: 67,100 EUR
• UK: 81,400 GBP
• Greece: 58,400 EUR
• Hungary: 25,700,000 HUF
• Poland: 370,000 PLN
• Romania: 444,000 RON
• Other countries: Compensation can be discussed during the first interview

These amounts may be adjusted based on experience, qualifications, and working hours.

About Us
Nabu Casa is best known for driving the development of Home Assistant, the world’s largest free and open-source smart home platform. More than two million households benefit from its home automation capabilities. Supported by a global community of open-source developers, GitHub ranked it the most active open-source project in the world in 2024.

Nabu Casa is profitable, has no external investors, and is funded only by people who subscribe to Home Assistant Cloud and purchase Home Assistant hardware. That means our only stakeholders are our employees and our users.

Our principles—privacy, choice, and sustainability—are embedded in our architecture, licensing, community, and everything else.

Recruitment Process

• Apply for the role
• Our team reviews your application with the hiring manager
• Screening
• Take-home assignment
• Interview with our Commercial Team
• Interview with our CEO
• Offer
• Join our team!

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Benefits
🏖 Paid time off

Location
Bucureşti, Bucureşti, Bucureşti, România