A letter from Nat, Founder & CEO of Poppy & Peonies
To our future COO,
We started Poppy & Peonies in my basement, with a dream, a baby on my hip, and no money, and over the past 10 years, we’ve bootstrapped it into a profitable nine-figure DTC business.
What we’re most proud of is the community we’ve built along the way, a loyal, engaged following that shows up, sells us out, and grows with us every step of the way. From day one, our goal has been simple: design stylish bags that organize everyday chaos and make life a little easier. We’ve built this thoughtfully and intentionally, and now we’re ready for the next chapter. This is our first COO hire, and it’s a big one.
We’re looking for someone who can help us scale and bring the right structure, systems, and leadership to take us to the next level. That means unlocking new growth channels, strengthening and de-risking our supply chain, elevating every touchpoint of the customer experience, and building a team and operating rhythm that can support a rapidly growing business.
You’ll be a true partner to me and the leadership team, someone who can translate vision into execution, make smart decisions quickly, and build an organization that can run with excellence, with or without the founder in every room. This is a hands-on role for someone who isn’t afraid to roll up their sleeves, but who also knows when to step back, see the full picture, and build for scale.
If you’re excited by the idea of stepping into a founder-led business at an inflection point and helping shape what the next decade looks like, we’d love to meet you.
Nat
- Own and elevate end-to-end operations: Lead the full operational lifecycle—ensuring a seamless, high-quality experience at every stage. Oversee global supply chain strategy, production planning, inventory flow, warehousing, and last-mile logistics with a focus on speed, reliability, and cost efficiency.
- Own the customer journey, retention, and loyalty: Take full ownership of the end-to-end customer experience, mapping and optimizing every touchpoint from first purchase through repeat engagement. Partner cross-functionally to drive retention strategies, loyalty initiatives, and lifecycle marketing efforts that deepen customer relationships, increase lifetime value, and turn customers into brand advocates. Ensure every interaction reflects the brand’s quality, care, and attention to detail.
- Design systems that scale with growth: Build and implement infrastructure to support rapid expansion. Establish clear processes, reporting frameworks, and KPIs that drive visibility, accountability, and agility while evolving with the business.
- Oversee the operational playbook for new market launches (landed cost modelling, customs/duties setup, local carrier onboarding, and the cross-borders -> in-country fulfilment threshold decision); lead 3PL governance including SLA scorecards, rate benchmarking and renegotiation cycles, drive site selection decision framework as volume scales past current infrastructure.
- Own operational financial performance: Partner with finance to lead budgeting, forecasting, and scenario planning. Optimize inventory health, manage working capital, and ensure disciplined cost control across production, freight, and fulfillment.
- Create alignment across the business:Act as the bridge between product, marketing, and operations to ensure alignment on timelines, inventory, and launches. Bring structure to seasonal planning, product drops, and campaigns for smooth execution.
- Continuously improve margins and customer experience: Identify opportunities to improve gross margins through sourcing, production, and logistics efficiencies, while elevating the customer experience through fast, accurate fulfillment and a seamless post-purchase journey.
- Build and lead a world-class team: Recruit, mentor, and develop a high-performing operations team. Foster a culture of ownership, accountability, and continuous improvement while supporting team growth as the company scales.
- Own strategic vendor and partner relationships: Manage relationships with global manufacturers, suppliers, and 3PL partners. Negotiate contracts, monitor performance, and ensure alignment with brand standards, timelines, and growth objectives.
- Ensure flawless execution of launches and expansion: Lead operational readiness for product launches and market expansion. Ensure inventory, systems, and teams are prepared to meet demand across channels and geographies.
- Leverage technology and AI to drive operational excellence: Implement and continuously optimize AI-powered tools across inventory management, demand planning, and fulfillment. Develop intelligent dashboards and reporting systems that provide real-time visibility, predictive insights, and data-driven recommendations—enabling the operations team to make faster, smarter, and more efficient decisions at scale.
- 8–12+ years of leadership experience in operations, within the e-commerce, DTC and fashion industries
- Proven track record of scaling operations in a high-growth environment
- Strong understanding of supply chain, inventory planning, and fulfillment strategies
- Data-driven decision maker with strong financial and analytical skills
- Experience managing cross-functional teams and complex projects
- Entrepreneurial mindset with a willingness to roll up your sleeves
- Excellent communication and leadership skills
- Video screen with Erica, Talent Advisor from Bloom
- Video Interview with Natalie Dusome, Founder + CEO of Poppy & Peonies
- Second Video Interview with Steph, VP Operations & Natalie, VP Finance
- Reference checks
- Offer
- We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences.
- There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
- Annual Salary ranges from $250,000- $350,000
- Performance bonus
- 4 weeks of paid vacation per year
- Health benefits coverage
- $250 annual period & menstrual budget
- $1,000 annual allowance towards Poppy & Peonies product
- $400 home office setup allowance
We believe transparency matters, especially as technology evolves
At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
About Bloom
Bloom is a full-service workplace design consultancy representing Poppy & Peonies at they build their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!
To apply for this job, please visit the application page
