About the Role

As a Content Strategist at Zeplin, you will have the opportunity to experiment with creating new types of content for a tech-savvy, creative audience and work closely with the Director of Content Marketing in shaping Zeplin’s overall content marketing strategy and editorial calendar. You will play a direct role in growing Zeplin’s presence as a subject matter expert in the emerging field of DesignOps.

Responsibilities

• Drive growth and engagement with users by creating compelling content through website, blog, white papers, emails and more
• Work cross functionally with Product Marketing, Growth, Community, and Design on content ideation & planning
• Manage blog calendar & content performance metrics
• Provide ad-hoc copyediting services, ensuring copy is on-message, informative, engaging, audience appropriate and strategically delivered
• Be the steward of Zeplin’s external voice and tone
• Work closely with Zepliners to thoroughly understand and communicate our core value proposition

Requirements

• Ability to rapidly produce concise, crisp, and friendly copy
• Proven experience in B2B SaaS products and creating multi-channel content to engage audiences, raise awareness, and generate demand
• Ability to juggle multiple workstreams, repurpose content for different channels, and meet deadlines
• Passion for digesting complex and/or technical concepts and making them understandable, relatable, and fascinating
• Experience using design thinking and key performance indicators
• Comfortable explaining your work and excited to participate in constructive critiques. You always manage to find the better way to turn a phrase.
• Advanced understanding of SEO and content optimization
• Proactive, clear, and thoughtful in your communication with team members and stakeholders
• Your writing doesn’t feel like marketing collateral

Preferred

• Experience in designing data and complex concepts into concise visualizations
• Proficiency in design tools (Sketch, Figma, Photoshop, Illustrator, or similar)
• Proficiency in CMS (Sanity) and marketing automation (Hubspot) tools

Location Note: We are open to fully remote employees who live in our approved states: California, New York, New Jersey, Illinois, and Texas.