Co- Founder should demonstrate from past experience or part of the hiring process that they are:

• Highly creative when solving the numerous startup business development challenges.
• Demonstrate that they are a thought leader when it comes to sales & business development.
• Demonstrate they have a passion for ecommerce, startups or the food industry
• Looking for someone who can evaluate business opportunities and assess startup risks
• Looking for an entrepreneurial mindset and calculated risk taker
• Have followed Sales/Marketing/Business Development blogs, tech blogs or food blogs over many years
• Being flexible to help out with all aspects of the startup if needed

Personality

• Capable of being upfront and honest at all times.
• Must have high emotional intelligence.
• Be a true leader by earning respect from team.
• Should have a good sense of humour.. ideally

Equity

0.5 – 7.5