Company And Culture

Complex is the leading platform for global youth culture and music lifestyle, bringing together advanced content, commerce, and live experiences at unmatched scale. Through original storytelling, Complex covers music, streetwear and style, sports, art, and more. Its content drives an ongoing conversation with audiences—reflecting and helping shape the culture of convergence. Paired with a carefully curated marketplace, Complex is transforming how fans engage with the brands and artists they love, and helping redefine the future of digital culture and commerce.

Work Schedule:

40 hours per week, Monday through Friday

What You’ll Do

• Develop, refine, and manage the ComplexBets voice across all social platforms (Instagram, Twitter/X, Facebook, TikTok, YouTube Shorts), demonstrating strong editorial judgment and sports-betting–aware framing for predictive markets.
• Create, curate, and publish all content on ComplexBets social channels, including odds-based posts, predictive insights, game-day reactions, betting trends, and platform-native storytelling.
• Lead community management, moderation, and direct message engagement, building a trustworthy, informed, and high-energy betting community that matches Complex’s tone.
• Identify and pitch viral betting angles, major market changes, breaking odds movements, and sports moments that are culturally relevant to editorial and video teams.
• Own key sports “tentpole” events (NFL Sundays, NBA Playoffs, March Madness, major boxing/MMA matchups, the World Cup, etc.), working with design to create platform-specific assets and producing real-time reactive creative independently.
• Collaborate cross-functionally with editorial, video, commerce, partnerships, and experiential teams across Complex Networks to amplify betting-adjacent initiatives and brand partnerships.
• Promote betting-focused commerce and experiential programs, including live event coverage, watch parties, predictive market launches, and partner activations.
• Generate, source, and create real-time betting content that captures memes, odds swings, prop bets, and emerging narratives right as they become viral.
• Join editorial brainstorming and social planning meetings to ensure betting coverage is culturally relevant, timely, and distinct.
• Be the main owner of ComplexBets social goals (growth, engagement, video views, referral traffic), creating platform/vertical-specific strategies and improving results through analytics and trend monitoring.
• Track and share best practices for sports media and betting content, providing competitive insights and top-tier examples.
• Manage the production workflow for editorial social posts, coordinating with branded social to align sponsored betting content with organic publishing schedules.
• Use and implement AI tools to enhance workflow efficiency, improve predictive content ideas, analyze performance, and test creative.
• Research, recommend, and experiment with emerging platforms and betting-adjacent communities to expand ComplexBets’ reach.
• Appear on camera as needed for betting previews, quick reactions, odds breakdowns, and social-first video content.

Who You Are

• 2–3 years of social media and editorial experience working for a publisher, sports brand, betting platform, or culturally relevant media company.
• Strong knowledge of sports betting, predictive markets, odds culture, and how these connect with sports, pop culture, and internet trends.
• Comprehensive understanding of major U.S. and international sports (NFL, NBA, MLB, soccer, college sports, combat sports, etc.).
• A positive, intuitive, proactive, and collaborative team player with strong decision-making skills in fast-paced live-event settings.
• Excellent writing, editing, and proofreading skills, with the ability to translate betting terminology into clear, compelling social copy.
• Willingness to appear on camera in social content.
• Ability and willingness to work nights, weekends, and holidays during major sporting events.
• Fluency across all major social platforms (Instagram, Twitter/X, TikTok, YouTube Shorts, Facebook) and an understanding of how sports audiences use each one.
• Proven experience driving engagement and action within sports and/or betting communities.
• Stay current on competitors in sports media and betting content to ensure ComplexBets maintains a unique position.
• Strong self-management skills and a take-charge mindset.
• Proficiency in Adobe Creative Suite and Premiere Pro.

$280 – $280 per day

The pay range for this role is listed based on the hourly rate. Actual pay may vary depending on factors such as location, experience, and performance.

We are an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

The statements above describe the principal and essential duties generally associated with this position. Depending on specific circumstances, some employees may be required or permitted to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Applicants must be legally authorized to work in the U.S. without visa sponsorship.