Hi,

I’m Martyna, Performance Marketing Team Lead at TestGorilla. We’re a rapidly growing HR tech startup helping companies make faster, fairer, and more objective hiring decisions.

Over the past year, we’ve seen remarkable growth. More than 10,000 companies now use our assessments instead of CVs to evaluate candidates in a data-driven, unbiased way.

As we expand in 2023 and beyond, we’re searching for a B2B Paid Social specialist who’s excited about planning and managing social campaigns and supporting people in finding their ideal jobs.

What’s in it for you?
• Play a key role in shaping a fast-growing HR tech startup
• Fully remote work with smart, friendly colleagues worldwide
• €26,796 – €45,936 + share appreciation rights (SARs)
• Flexible working hours and vacation
• Paid parental leave
• €1,000 annual remote work budget
• Learning and development budget equal to 3.5% of your salary

The role in brief
As the B2B Paid Social specialist, you’ll collaborate with the marketing team to create top-tier campaigns that drive engagement and conversions. You’ll analyze performance, make data-based recommendations, and manage the setup, execution, and optimization of paid social campaigns across multiple platforms and languages.

You’ll serve as the paid social expert, delivering insights on performance and optimization and advising on the best strategies to achieve company goals.

You’re a motivated, detail-oriented self-starter with a passion for showcasing our product through strong paid social campaigns and using analytics to solve problems.

You’ll focus on:
• Planning, testing, reviewing, and optimizing new and ongoing paid social campaigns according to budgets and performance goals
• Supporting the team in developing effective paid search strategies
• Creating audience targeting and retargeting plans
• Collaborating with content and design teams to leverage existing assets and creatives
• Working with designers on new assets and providing feedback to improve content
• Managing tracking setup and pixel implementation to ensure accurate measurement
• Analyzing and reporting on campaign performance to demonstrate impact and alignment with business objectives
• Partnering with teams, departments, and agencies to execute the marketing strategy
• Staying current on PPC and digital marketing research and trends

What we’re looking for:
• You’re motivated by our mission to put one billion people in dream jobs
• You share our values
• You have a strong interest in data analytics
• You communicate clearly and effectively
• You understand marketing goals and strategies
• You manage your time well and meet deadlines
• You’re detail-oriented and thrive in a fast-paced environment
• You stay updated on paid social trends and tools
• You’re comfortable with the uncertainty and speed of an early-stage startup

We generally find that candidates with at least 2 years of paid social campaign experience have the skills we’re seeking.

Bonus points if:
• You’ve worked in a SaaS company or fast-growing startup
• You have experience setting up campaigns across various social media platforms

Interested?
We don’t offer glittery unicorns or pet-friendly offices (we don’t have an office at all), but we do offer strong values and a product designed to give everyone a fair shot at their dream job.

At TestGorilla, we use our own platform to ensure we hire effectively, quickly, and without bias.

If this role sounds right for you, I’d like you to take an assessment so we can better understand your fit for the role. It’s also a great way for you to experience our product.

If you’re hired, I’ll support you fully to help you thrive at TestGorilla and throughout your career.