As an Associate Director, Social B2B, you will help develop and deliver high-performing, data-driven social strategies that drive pipeline growth for enterprise and mid-market B2B clients. You’ll partner closely with Directors and cross-functional teams to turn complex buyer journeys into effective full-funnel paid social campaigns, and you will eventually lead and mentor a small team or pod of paid social managers.

The role starts with individual contributor responsibilities, with the opportunity to build and scale a team over time.

Reporting to the SVP, B2B Strategy, this position is a great fit for a strong B2B social expert who combines hands-on execution with growing leadership skills. You’ll shape our B2B social strategy, help standardize best practices across LinkedIn, Meta, Reddit, and emerging platforms, and ensure campaigns are optimized for meaningful business results—not just engagement.

At Wpromote, we believe great work comes from great people. We’re committed to building a better, more inclusive workplace and supporting employees at every stage of their careers. We prioritize work-life balance through the policies and benefits below. Recognized as a Best Place to Work by Ad Age and Glassdoor and as Adweek’s Fastest Growing Digital Agency, we’re expanding our teams and bringing in new experts to push the limits of what’s possible in marketing.

We offer:
– Remote-first culture
– Unlimited PTO
– Extended winter holiday break
– Flexible schedules
– Option to work from anywhere*
– 100% paid parental leave
– 401(k) matching
– Medical, dental, vision, life, and pet insurance
– Sponsored life insurance
– Short-term disability coverage and additional voluntary insurance
– Annual Class Pass credits and more!

The expected annual salary for this role is $100,000–$115,000, depending on factors specific to each candidate, including skills, experience level and depth, education and certifications, competitive benchmarks, scope of responsibility, market conditions, geographic location, and the applicable salary threshold for exempt employees. Pay ranges may change and are based on market medians for similar roles from third-party salary surveys. Your final pay within the range may vary based on skills, experience, and available budget. Total compensation also includes the benefits listed above and an annual performance bonus.

This role includes an annual target bonus paid based on factors such as company performance, department performance, and individual performance. Bonuses are not guaranteed. To be eligible, you must be an active employee in good standing and not be on a Performance Improvement Plan.

*This position can be performed remotely in most U.S. states, with some exceptions.

Although the role allows remote work, we also have office hubs in Los Angeles, Chicago, and New York, where you can join learning and development opportunities, attend fun events, use collaborative workspace, and work in person.

This position is not eligible for immigration sponsorship.

Important Notice: Watch for Job Scams
Wpromote will only send recruiting messages through our official channels using email addresses from https://www.wpromote.com. If you see a job posting elsewhere that is not listed on https://www.wpromote.com/careers, it may be fraudulent. We do not require payment or fees during hiring, and we never ask for sensitive information such as Social Security numbers or payment details. Please protect yourself from scams and contact us if anything suspicious comes up.

You will be:
– Leading day-to-day social strategy development and execution for assigned B2B clients, with guidance from senior leadership.
– Supporting the coaching and growth of B2B paid social managers, focusing on execution quality, team development, and client satisfaction.
– Turning B2B buyer journeys into tactical, data-informed campaign structures across awareness, consideration, and conversion.
– Running and optimizing multi-stage funnel programs, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.
– Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.
– Helping with measurement and reporting by connecting paid social results to lead and pipeline metrics using tools like Salesforce, HubSpot, Marketo, or Pardot.
– Coaching junior team members on B2B best practices, including audience planning, creative testing, messaging frameworks, and performance analysis.
– Contributing to onboarding and training materials to ensure consistent campaign execution and client experience.
– Supporting B2B new business work, including research, POV creation, and pitch support.
– Producing client-facing performance recaps and insights, translating results into clear business takeaways with Director guidance.
– Staying current on updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant platforms, and recommending opportunities to test new features or targeting approaches.

You must have:
– 3–5 years of experience in paid social advertising, with a strong focus on B2B, SaaS, or lead generation.
– Proven experience running full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).
– 1–2+ years of experience mentoring or managing junior team members or project pods.
– Strong hands-on expertise in LinkedIn Ads and Meta, plus familiarity with other B2B platforms and targeting approaches (ABM, firmographics, CRM lists).
– Working knowledge of B2B analytics and marketing technology ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).
– Strong understanding of B2B creative strategy, testing methods, and messaging for professional audiences and buying committees.
– Experience with social management, reporting, or automation tools such as Smartly or Google Ads Manager.
– Excellent communication skills, with the ability to clearly explain performance insights to internal teams and clients.
– A bachelor’s degree in Marketing, Business, Analytics, or a related field.

Wpromote is committed to creating an environment where employees are treated fairly and can work without discrimination or harassment. We work to build a diverse and inclusive workplace where everyone can thrive, feel a sense of belonging, and do meaningful work together. We prohibit unlawful discrimination against job applicants based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other protected status under applicable laws. We follow EEOC guidance and actively promote diversity in our workplace.

Applicants with disabilities may be eligible for reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is an adjustment to how things are usually done that enables equal employment opportunity without creating undue hardship for Wpromote.

This employer uses E-Verify and will provide your Form I-9 information to the federal government to confirm you are authorized to work in the U.S. If E-Verify cannot confirm authorization, the employer will provide written instructions and an opportunity to contact the Department of Homeland Security (DHS) or the Social Security Administration (SSA) to resolve the issue before any action is taken, including termination. Employers may only use E-Verify after you accept a job offer and complete Form I-9. For more information about E-Verify or if you believe the employer violated E-Verify requirements, contact DHS.