Guerrero Howe’s mission is to recognize, promote, and develop great executives. So far, we’ve done that by producing seven of the best business-to-business magazines in their industries and by launching an exclusive networking organization for senior executives. Now, we’re hoping to evolve our company in the digital sphere.
We’re looking for a director of digital strategy to help lead this initiative. This individual will be responsible for setting the digital agenda for our company and earning company-wide commitment around the strategy, then executing for results. To do so, the ideal candidate will have a history of proven leadership in the digital space and an ability to work collaboratively with creative, sales, and marketing teams. This individual will have a passion for educating their peers on best digital practices and be excited about spearheading our company’s digital transformation.
Responsibilities
Set and execute digital strategy to achieve business goals
Lead, manage, and hold digital team accountable to results
Effectively define scope, approach, and manage digital projects across departments and external partners
Develop and implement processes for approaching digital projects within the company
Serve as a resource for Leadership team in the development of insight-driven digital strategies from opportunity identification to execution
Work closely with all departments (including Creative, Marketing, Sales and Finance) in a collaborative manner to support their digital needs
Manage website security, web hosting management, and related needs for company’s digital footprint
First 90 Days:
Develop 2016 digital plan and a 30-second explanation of the company’s digital strategy for the coming year
Read Traction, our blueprint for how we operate our business
Oversee cross-department team to complete theme updates for existing magazine websites
Implement advanced and comprehensive forms for all sites and ensure security is intact
Define project scope and begin work on new Alumni Society website
Get up to speed on web hosting environment and all current webmaster responsibilities
