A core part of our strategy to accomplish this goal is to recruit, train, and organize thousands of “Vote Captains” to take responsibility for safely turning out 10 people they already know to vote in order to drive turnout to defeat Donald Trump. Vote Captains will call, text, DM, and use a variety of digital and other safe tactics to make sure their 10 voters can cast their votes safely during early voting and/or on Election Day (this includes helping them to make sure they are registered to vote or get registered in time, and helping them to figure out how and when they will vote and what’s required for that, like how to apply for an absentee ballot or cast their vote by mail in time, or how to vote in person safely). Vote Captains will also have the opportunity to join MoveOn’s Volunteer Network to build relationships with and organize in the long term with fellow activists.
- Responsible for the successful scaling and implementation of MoveOn’s Vote Captains relational organizing program to turn out high potential voters and develop volunteer leadership
- Project Management:
- Build and maintain MoveOn’s voter mobilization task management system and run weekly voter mobilization meetings as they relate to the Vote Captains program, coordinating closely with the Volunteer Network Director, Training Director, and other staff.
- Create and manage a detailed content calendar for Vote Captains (email, SMS, online events, Mobilize community app, etc) designed to build Vote Captains’ skills and leadership, develop relationships and community among Vote Captains, and retain them in the program.
- Create systems for program accountability and evaluation, such as drafting core metrics, designing regular feedback loops from vote captains, customizing a dashboard, writing weekly progress reports, and organizing and writing a comprehensive Vote Captains debrief report after the conclusion of the election.
- Ensure the Vote Captains plan and implementation is legally compliant and respectful of MoveOn’s allies.
- Liaise with external partners to amplify the Vote Captains voter mobilization work.
- Strategy and Implementation:
- Recruit and retain thousands of Vote Captains across nine states. You create and implement a multichannel recruitment, retention, and organizing strategy that could include peer to peer SMS, digital ads, email, distributed virtual events, MoveOn’s existing Mobilizer community of trained action-takers, and other creative tactics with clear benchmarks that increase over time, working with teammates who manage those realms. You draft and send recruitment materials through appropriate signoff processes. You get on the phone or video with volunteers from time to time!
- Design and manage scaled, horizontal & vertical systems of support for up to 5,000 Vote Captains. One example of this could be building scaffolds of support within MoveOn’s existing communications platform for active volunteer leaders; or a scaled coaching structure (ex 15 volunteer coaches that you recruit and manage); or a FAQbot or an email support listserv. You propose and build out the system to support Vote Captains and develop leaders, working closely with the Community Support Manager to leverage scaled volunteer systems already in place, and build new ones for the support of Vote Captains.
- Write and edit creative, engaging copy for multiple platforms and audiences that inspire members and voters to take online action. You will write, write, write on a daily and weekly basis for this role in particular — everything from emails, to social posts, to sms scripts to implement these tactics and to fundraise for this work.
- Participate in and organize brainstorms for MoveOn’s election work.
- Experience designing and running digital organizing program(s) at scale; that is, setting up scaled systems of support that have a multiplying effect, preferably in a national or multi-state context.
- Minimum 1 cycle of election experience in a management role. Preference for experience turning out first-time or infrequent voters.
- Experience with what some call “relational” organizing: organizing volunteers to turn out their own friends and family to vote rather than the traditional campaign model of calling, texting, or knocking on the doors of strangers.
- Demonstrated practice of centering equity, especially racial equity, in decision-making and daily work
- Experience successfully inspiring, motivating, managing and coaching volunteers and staff.
- Demonstrated nimbleness; if this program doesn’t work, can shift and adapt quickly
- Strong interpersonal, verbal and written communications skills, including effectiveness as a storyteller able to engage multiple audiences, from inspiring groups of volunteers to running team meetings
- Tech savvy, must be comfortable in a digital-first environment.
- Experience with cross-organizational collaboration; ability to internally organize to achieve collective buy-in and give, receive, and integrate feedback to/from programmatic colleagues
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