The Catch Company is looking for a Conversion Rate Optimization Associate to join our revenue team. This individual will work closely with our revenue, marketing, and development teams to optimize on-site performance across all of our digital properties.
What makes this a special opportunity:
- The role is also a great fit for candidates who are interested in learning more about modern consumer product startups and the fishing and outdoor industry
- The role presents an opportunity to work on several unique sites with distinct value proposition and unique goals / challenges
- Our tech stack includes a robust data infrastructure and best-in-class personalization tools, including Dynamic Yield
- We place a premium on building a great culture made up of great people
- You will work with and learn from experienced leaders who have a track record of building successful companies
What you will do:
- Create, execute, and refine testing roadmap to optimize around our site performance and personalization goals.
- Manage day-to-day conversion rate optimization and testing on all our digital properties
- Use Dynamic Yield to build new campaigns, including defining strategy and impacted audience, building testable variants, and implementing the campaigns on site
- Collaborate with our software development resources to manage generation of any new code required for new front-end campaigns
- Identify improvements that can be made to our event tracking, A/B testing methodology, and data analysis to inform further optimization and improvements
What you’ll need:
- 1-2 years of on-site ecommerce optimization experience, preferably for consumer products
- Understanding of modern web architecture and capabilities of HTML, CSS, and Javascript (front-end coding experience not required)
- Working knowledge of statistics to accurately set up experiments and interpret testing performance
- Experience using VWO, Optimizely, Google Optimize, or similar A/B testing tools
- (Preferable) Experience using Dynamic Yield or a similar personalization platform
What will make you successful:
- Self-starter / Motivated
- Collaborative – able to work with stakeholders to get things done
- Analytical / data-centric problem solving approach
- Improving, not satisfied w/ status quo (stays up to date, learns new technologies, etc.)
- Sees the forest and the trees (able to consider problems and solutions at multiple levels of abstraction)
- Creative (novel solutions based on understanding of context – knowing when not to be creative and apply an existing solution that works)
- Flexible – update your mental model as new facts / arguments emerge
Unfortunately, visa sponsorship is not available at this time.
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