Description

Company Overview: Casetext develops legal research and writing software to help attorneys do their best work and provide the best possible representation for their clients. Our tools help attorneys spend less time on tedious, time-consuming tasks and more time on the things that make them great lawyers and persuasive advocates. We’re passionate about expanding access to justice by giving attorneys the tools they need to do their best work more efficiently and cost-effectively. Casetext is backed by Union Square Ventures, Canvas Ventures, 8VC, Y Combinator and Red Sea Ventures and has raised $40M total in funding.

Product Overview: Casetext makes legal research and writing products for attorneys. These products enable attorneys to search all US law and compose the first draft of critical documents. Casetext’s products utilize breakthroughs in artificial intelligence to make these workflows faster and easier while surfacing the best insights. Attorneys can get research done for them automatically by simply dragging-and-dropping a document; pose a question to a concept-based search technology that understands the query and finds on-point results even if they share none of the searched-for words; and produce a fully-written document specific to their context in just a few minutes. Attorneys have called these magical-feeling experiences “straight up witchcraft,” “brilliant,” legal’s “best hidden secret,” and the “best AI/ML application”.

We are seeking a highly motivated, Sr.Content Writer to join our Marketing Team. Reporting to the Sr. Director of Marketing, this role will be responsible for the project management of all marketing throughout the new user acquisition and customer lifecycle. Working closely with the sales team, marketing operations team, client-facing teams, and contract renewals team, this role will be pivotal in gaining brand awareness and market share in emerging areas, marketing existing and new features, software innovations, events, and strategic partnerships.

You will be joining a growing team of experienced marketers that enjoy sharing ideas, innovating, and are driven to be the best to reach their goals. And they have fun doing it.
The successful candidate will be responsible for communicating the value of Casetext and its to potential and existing clients. Through the effective communication of developments to the product and the business, acquire new users, retain and upgrade the Casetext client base.

What you’ll do

Writing compelling, original content for target audiences as part of marketing campaigns Drafting SEO-optimized copy for websites, social media, and other online spaces
Preparing content within designated turnaround times
Communicating and collaborating with members of the marketing team to quickly produce quality marketing content
Developing strategic content roadmaps/calendars to drive lead generation

WHAT YOU KNOW AND HAVE BEFORE JOINING US

5+ years of SaaS B2B marketing program execution and management experience
Excellent organizational and time management skills
Proven and successful experience in liaising with marketing operations team leaders to execute successful lead generation through content and campaigns
Ability to design and implement direct email marketing campaigns
Demonstrated experience using email marketing platforms
Understanding of digital channels (i.e., SEO, SEM, programmatic media) and how that can enhance campaign’s
Working knowledge of inbound marketing and, ideally, expertise in at least one digital channel (i.e., email, SEO, SEM, programmatic media, etc.)
Demonstrated knowledge in conducting quantitative analyses and forecasting results
Clear and precise verbal and written communicationExcellent organizational and time management skills

Casetext is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.