Meet Upside:
We created Upside to transform in-store commerce. Our technology applies the sophistication of online retail—profit measurement, attribution, and incrementality—to deliver more value to customers on their everyday purchases and to help brick-and-mortar businesses attract new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of physical retailers generate measurable profit. Each year, billions of dollars in commerce flow through the Upside platform, and this value is reinvested into our retailer partners, the consumers they serve, and key sustainability initiatives.

The Impact You’ll Make:
As a Senior Director of Lifecycle Marketing, you’ll build Lifecycle Marketing and CRM strategies to onboard new Upside users and increase LTV through deeper engagement, satisfaction, and retention. You’ll report to our VP of Growth Marketing.

– Team Leadership: Lead and grow a CRM and Lifecycle Marketing team, fostering a culture of creativity, fresh ideas, and continuous improvement.
– Strategy Development: Create effective CRM and Lifecycle Marketing strategies aligned with Upside’s multi-vertical goals, including product education, adoption, engagement, loyalty, and referrals. Maintain alignment across quarterly roadmaps to ensure successful delivery, support channel growth, and enable product launches.
– Impactful Partnerships: Build strong relationships and collaborate across Acquisition, Brand, Product, Research, Data, and other key teams to drive CRM growth. Partner with Product to incorporate lifecycle messaging into new feature releases, and work with Data to develop advanced segmentation models that improve campaign performance.
– Performance Ownership: Define clear metrics to measure campaign efficiency and support data-driven decision-making. Share results and learnings with the Consumer Marketing team, using insights to improve performance and uncover broader growth opportunities across engagement (e.g., open and click-through rates), churn reduction, referral growth, and direct revenue attribution.
– Consumer Insights: Use consumer data and behavior to spot trends and opportunities for advanced segmentation and highly relevant messaging that resonates with a diverse audience.
– Campaign Oversight: Ensure successful execution of multi-channel lifecycle campaigns that consistently engage consumers and drive growth across email, in-app messaging, push notifications, and other touchpoints.
– Technical Innovation & AI/ML Integration: Stay current on CRM technology updates and standardize processes while bringing new ideas to life. Identify and implement automation opportunities and integrate AI/ML into experimentation, applying your expertise to improve marketing results—such as predictive analytics for churn or personalized content recommendations.

Competencies You’ll Need:
– 12+ years of progressive experience in Lifecycle Marketing and CRM, with a proven record of improving consumer engagement and retention in a relevant B2C/consumer environment.
– A bachelor’s degree or equivalent experience in Marketing, Business Administration, or a related field.
– Strong hands-on proficiency with CRM platforms and related technologies, including experience with Iterable and Segment.
– Deep knowledge of marketing automation tools and consumer data analytics platforms.
– A strong comfort with data and numbers, expert understanding of consumer insights, and a proven ability to apply data to guide and optimize strategy.
– Extensive experience building, leading, and growing a Lifecycle Marketing or CRM team.
– A collaborative mindset with a demonstrated ability to build meaningful partnerships across diverse teams.

Tools We Use:
Iterable, Email on Acid, Snowflake, Segment, Census, and Neustar/TransUnion Data Clean Rooms.

Location:
This hybrid role is based in our NYC office. You are expected to work onsite on Mondays, Tuesdays, and Thursdays, and this schedule may change based on project needs and updates to Upside’s in-office policy over time.

Compensation:
For this full-time role, the U.S. base salary range is $217,000–$239,000, plus equity and benefits. Final compensation will be based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can provide more details about the specific range during the hiring process.

Benefits:
– Medical, dental, and vision coverage starting Day 1
– Equity (ISOs)
– 401(k) program
– Family planning programs and paid parental leave
– Fitness and wellness memberships
– Emotional and mental health support programs
– Unlimited PTO, 10 paid federal holidays, and our annual week-long Winter Break
– Flexible work environment
– Lunch reimbursement for in-office employees
– Employee Resource Groups
– Learning and Development stipend
– Transparent culture
– A mission you’ll love

Diversity and Inclusion:
Diversity drives innovation, and our differences make us stronger. We’re committed to building a workplace that reflects a wide range of backgrounds, skills, and perspectives. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here.

If you need accommodations due to a disability or special need during the application or interview process, please email accommodations@upside.com.

Notice to Recruiters and Placement Agencies:
This is an in-house search with a dedicated recruiter. Please do not submit resumes to any individual at Upside or to any Upside email address. Upside is not responsible for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners.