About Fam (previously FamPay)
Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.
We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.
Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
About the role :-
As a Principal Product Manager – you will own and drive the core growth engine of the product – you will own the charter of making the product habit-forming, sticky, and deeply engaging for users.
This is a high-impact role where you will combine data, user psychology, and product thinking to build scalable growth systems. You’ll be responsible for designing experiences, habit-forming loops, and high-performing funnels that drive meaningful user behaviour and long-term retention.
If you enjoy solving complex problems, thinking in terms of systems and loops (not just features), and building products that users keep coming back to — this role will give you both ownership and scale.
On the Job –
- Own end-to-end growth charter on FamApp: acquisition, onboarding, KYC, activation, and early retention.
- Define acquisition strategy from a product lens: Build scalable growth loops across organic and paid channels.
- Design onboarding journeys: Segment users and personalize onboarding flows to maximize activation.
- Improve engagement & retention: Use behavioral insights and data to build habit-forming user journeys.
- Collaborate cross-functionally: Work closely with Marketing, Brand, Design, Engineering, and Data teams.
- Optimize growth efficiency: Partner with data teams to improve CAC efficiency and maximize LTV.
- Run experiments: Continuously test and iterate on growth hypotheses through A/B testing and cohort analysis.
- Drive product thinking: Balance growth with user experience to avoid spammy or short-term tactics.
- Full stack builder mindset – familiarity with AI tools, can ship small feature to production. Prototyping using AI tools and collaborates by show and tell.
Must-haves (Min. qualifications)
- 8–10 years of Product Management experience in B2C / consumer products.
- Strong experience in solving problems around growth, engagement, and retention, especially in high-frequency user products.
- Proven track record of owning and improving end-to-end growth funnels (acquisition → onboarding → activation → retention)
- Experience building gamification-led experiences (rewards, streaks, challenges, referrals, incentives, etc.)
- Strong understanding of user behavior, psychology, and habit-forming loops -Experience working on CAC → LTV optimization and driving measurable business outcomes.
- Strong understanding of performance marketing + product-led growth (PLG) -Experience building and scaling organic growth loops (referrals, virality, network effects)
- Partnered closely with Marketing, Design, Engineering, and Analytics teams while owning product outcomes.
- Experience mentoring and guiding PMs or cross-functional pods.
- Strong analytical skills — comfortable with funnel analysis, cohort analysis, and experimentation (A/B testing)
Good to haves
- Experience in FinTech / Payments / Banking products.
- Background in gaming, gamification, or high-engagement consumer platforms (fantasy sports, social apps, content platforms, etc.)
- Strong exposure to behavioural design frameworks and habit-forming product principles.
- Experience working on 0→1 products or scaling products from early to growth stage.
- Familiarity with AI tools and workflows for rapid prototyping, experimentation, and shipping small features. Understanding of data infrastructure and experimentation platforms (Mixpanel, Amplitude, GA, etc.)
- Prior experience in mentoring PMs or leading small product pods.
- Strong product intuition with exposure to global consumer products and best-in-class engagement patterns.
PS – We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam
Perks That Go Beyond the Paycheck
• Relocation assistance to make your move seamless.
• Free office meals (lunch & dinner).
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
• Salary advance and loan policies for any financial help.
• Quarterly rewards and recognition programs, and a referral program with great incentives.
• Access the latest gadgets and tools.
• Comprehensive health insurance for you and your family, mental health support.
• Tax benefits with options like food coupons, phone allowances, car/device leasing.
• Retirement perks like PF contribution, leave encashment and gratuity.
Here’s all the tea on FamApp ☕️
FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.
Revolutionizing Payments and FinTech
FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.
Trusted by leading investors
We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.
Join Our Dynamic Team
At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.
Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛
Apply info ->
To apply for this job, please visit the application page
