About Lyra
Lyra Health is a leading provider of mental health solutions for employers, supporting over 20 million people worldwide. The company has delivered 13 million mental health sessions, published more than 20 peer‑reviewed studies, and achieved exceptional results in access, clinical effectiveness, and cost efficiency. Extensive research shows that Lyra’s care model helps people recover twice as fast and delivers a 26% annual reduction in overall healthcare claims costs. Lyra is revolutionizing access to high‑quality mental health care through Lyra Empower, the only fully integrated, AI‑driven platform that combines top‑tier care with advanced technology.

As our Brand Manager, you will play a key role in shaping and advancing the Lyra Wellbeing brand identity.

Responsibilities
• Brand Oversight: Manage and coordinate branding for Lyra Wellbeing across all marketing and communication channels, ensuring consistency and strong impact.
• Brand Enhancement: Work closely with Lyra Health’s creative teams to refine and elevate branding across the entire Lyra Wellbeing portfolio.
• Global Brand Liaison: Serve as the main point of contact for Lyra Wellbeing branding within our global subsidiaries and licensees, maintaining brand consistency worldwide.
• Customer Engagement: Develop innovative communication systems to boost awareness and engagement with Lyra Wellbeing services.
• Cohesive Customer Experience: Partner with the Member Marketing Manager to ensure a seamless experience for customers throughout the marketing journey.
• Product Promotion: Collaborate with the Product team to support timely communication and effective promotion of major releases and updates.
• Data‑Driven Strategy: Work with the Marketing Insights Executive to apply data, trends, and market research to inform marketing and content strategies.
• Local Market Adaptation: Tailor brand messaging and strategy to meet the specific needs and nuances of local markets.

Experience
• 4+ years of experience in brand development or brand management.
• Demonstrated ability to build new workflows and processes from the ground up.
• Experience managing multiple stakeholders and projects at once.
• Healthcare industry experience is a plus.

Skillset
• Strong verbal and written communication skills.
• Solid understanding of key digital organic marketing channels, including SEO, social media, and web.
• Resourceful, creative, adaptable, and self‑motivated, with a proactive and confident approach.

“We are an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed in accordance with the Lyra Health Workforce Privacy Notice. Through this application, where permitted by law, we will collect personal information such as your name, email, gender identity, employment details, and phone number to assess your suitability, skills, qualifications, and interest in working at Lyra. We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the CPRA and special category data under the UK and EU GDPR. Providing this information is voluntary, and if you do so, you consent to Lyra processing it for the purposes described at the point of collection, such as diversity and inclusion initiatives. California residents who wish to limit how this information is used may do so via the Limit the Use of My Sensitive Personal Information form. This information will be retained only as long as necessary for the purposes described. Lyra does not sell or share personal information as defined by the CPRA. Outside the US, including the EU, Switzerland, and the UK, you may have rights to access, receive a copy of, delete, correct, or restrict processing of your personal information, subject to legal limitations. To exercise these rights, contact globaldpo@lyrahealth.com. For more details, refer to our Workforce Privacy Notice.”

Benefits for employees based in the UK will comply with UK law and may differ from those offered in other countries. Benefits will be provided in accordance with applicable regulations.