Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” … and we want that for you too!

The Website Conversion Rate Optimization (CRO) Manager will be responsible for owning and managing Restaurant365’s public-facing website and developing and implementing strategies to improve overall performance. This role will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions.

Given the critical importance of our online presence, this role plays a pivotal part in fueling our growth. You’ll collaborate cross-functionally with the marketing team and other departments, set and achieve ambitious OKRs, and make a measurable impact on our success.

How you’ll add value:

• Lead the experimentation strategy by performing and analyzing A/B test results and providing actionable insights for content, SEO, design, and layout optimizations to improve conversion rates and on-site engagement.
• Leverage tools such as Google Analytics (Looker Studio), Hotjar, SEM Rush to measure, analyze, and report on the effectiveness of experiments.
• Conduct and assess user research, heatmaps, session recordings, and surveys to identify drop-off points and pain points along the user journey.
• Provide insights and actions to maximize clicks, conversions, and lead generation from paid and organic media channels.
• Develop a deep understanding of customer behaviors and provide direction and recommendations for optimized, personalized digital experiences.
• Identify underperforming pages and implement strategies to increase engagement and conversion rates.
• Diagnose and resolve (either internally or through communication with outside web agency) code-level issues affecting performance, including inefficient JavaScript, excessive HTTP requests, and poorly optimized CSS.
• Regularly assess site performance to address issues such as slow loading times and improper image optimization.

What you’ll need to be successful in this role:

• 6+ years of experience in B2B web marketing, with a proven track record of driving website optimization and performance improvements.
• Deep expertise in A/B and multivariate testing, as well as personalization strategies, using platforms such as Optimizely or similar tools.
• Strong ability to analyze user behavior data, draw actionable insights, and develop data-driven optimization plans.
• WordPress and Elementor experience and a solid understanding of web analytics, basic HTML/CSS, and JavaScript, with the capability to independently address technical issues or effectively communicate requirements to developers and web agencies.
• Hands-on experience with analytical tools, including Google Analytics, to measure performance and drive informed decisions.
• Excellent written and verbal communication skills, with the ability to present complex ideas clearly and manage stakeholder relationships effectively.
• Ability to work autonomously on assignments while also contributing as a collaborative team member.
Preferred Qualifications
• Bachelor’s Degree in Marketing, Business or related field

R365 Team Member Benefits & Compensation

• This position has a salary range of $115K-$135K. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives

$115,000 – $135,000 a year

R365 is an Equal Opportunity Employer and we encourage all forward-thinkers who embrace change and possess a positive attitude to apply.