VP of Marketing

last updated September 15, 2021 16:06 UTC

GuestU

HQ: Remote

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You are a confident, super motivated individual that loves to excel in a performance driven environment. You are an ambitious person and you’re always looking for the latest trends in digital marketing and new solutions. You are passionate about mobile and travel tech. This is a unique opportunity for a self-motivated and results-driven preofessional, who is keen to join a start-up company that is facing hyper-growth and going global.

Reporting directly to the CEO, the VP of Marketing will have ownership of all of the Marketing (online and offline) and Brand Communication aspects of the business, with particular emphasis on the planning and execution of an integrated B2B digital marketing strategy for lead generation across all channels.

Your mission / responsibilities: • Coordinate the overall company Marketing and Communication Strategy • Develop and execute digital lead generation strategy including email marketing, SEO, SEM, social media advertising and remarketing • Maintain the lead-generation database and pipeline • Research and evaluate new sources of leads • On-going optimisation and testing of all lead generation channels • Development of landing pages for inbound marketing • Manage all inbound marketing initiatives, leading a small team of PR & Communication Executives • Identify and test new scalable lead generation channels to market • Weekly reporting on performance levels for all channels • Work with colleagues with the local Marketing and Sales Teams to develop content and marketing communications for lead-generation campaigns and activity • Excel your targets and act as brand embassador • A true overachiever that thinks out of the box

Required: • 3+ years experience across B2B Email, Display, SEM, SEO and Social Media • Previous experience in SaaS is a plus

Send us your application to info@guestu.com and mention “VP Marketing” in the subject. Please specify your motivation and reasons to be selected in less than 10 lines.

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