The SEO Specialist will be responsible for strategically managing, optimizing, and expanding the performance of partner websites. This role emphasizes expertise in on-page SEO strategies, PR, relationship management with partners, and consistently aligning partner site performance with Catena Media’s SEO objectives.
- Plan, develop, and execute comprehensive on-page SEO strategies tailored specifically for partner websites.
- Coordinate closely with the Director of SEO and Director of Content to align SEO initiatives with business targets and goals.
- Build, maintain, and improve key SEO strategies, as well as execute on content optimization, and improve website authority through EEAT optimization.
- Cultivate and manage strong relationships with partner stakeholders, clearly communicating SEO best practices, updates, and performance metrics.
- Prioritize page optimizations based on revenue potential, expected returns, and partner site ranking objectives.
- Mentor team members on best practices in SEO, specifically around partner site optimization and relationship management.
- Provide regular reporting and insights to both internal stakeholders and external partners on SEO performance and growth opportunities.
- Conduct periodic training sessions for internal and partner teams to ensure consistent SEO understanding and application.
To do it, you will need
- Minimum 3 years of relevant experience in SEO, particularly in on-page optimization
- Strong experience in partner or stakeholder relationship management.
- Expertise in Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, and Screaming Frog.
- Hands-on experience with multiple CMS platforms (WordPress, etc.)
- Demonstrated ability to prioritize and manage multiple partner projects concurrently, maintaining meticulous attention to detail under tight deadlines.
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