As a Sr. Product Marketing Manager, you will work closely with the leadership team to define and carry out our product go-to-market strategy. You will help our customers, ecosystem partners, and internal stakeholders achieve business success by telling a unique and differentiated story about the value we provide. You will be the expert in understanding our buyers and their buying criteria and will transfer that knowledge into compelling and differentiated messaging, positioning, and content for consumption by sales, partners, and customers.
Qualifications
Key Responsibilities
- Messaging and positioning: Develop messaging and positioning that communicates the value proposition of Chili Piper products to sales, partners, and prospects. Understand the market, competitors, users, pains, and more to accurately position our product and features in prospects’ minds. Operationalize processes around this so that the entire company is operating from this information.
- Competitive Intelligence and Analysis. Gather competitive intelligence on our key competitors and translate it into differentiation materials for the field and for external consumption. Develop processes for collecting competitive intelligence, distill into the right level of detail, and then translate into internal and external communications.
- Go to Market Leadership. Execute product launch strategy with a cross-functional team; develop objectives and success metrics for the introduction of new offerings. This includes building feature level positioning and competitive landscapes, preparing internal teams, and driving launch activities.
- Sales/Internal Enablement. Execute sales enablement strategy for our sellers in inside, field, technical, and partner-facing roles; develop and deliver sales enablement content and playbooks.
- Execute content strategy to create effective marketing assets and collateral, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits in support of our marketing campaigns and demand generation efforts
Required Skills
- 5+ years of product marketing experience
- Knowledge of the sales tech market, including key players, market trends, key industry analysts, and the overall technology direction
- Ability to work in a fast-paced, dynamic work environment
- Outstanding written and verbal communication skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
- Skilled at developing compelling corporate and product presentation decks, including graphics, etc.
- Experience working effectively in a persuasion-driven, cross-functional environment
- Ability to meet deadlines and handle multiple projects at once
- Bachelor’s degree – in business or marketing preferred, MBA a plus
Apply info ->
To find out more about this job, please visit this link
