Search Engine Marketing Analyst – Ottawa, ON Do you love search marketing? Are you excited by the constant changes in the search industry? Are you ready to take the reins of a robust SEM campaign and to accept the challenge of making it even more effective? Favy is seeking a dynamite search marketer to assist its growing marketing team. This position will report to the Consumer Marketing Director and will be responsible for taking an already-successful search marketing campaign to the next level. The ideal candidate will be a highly analytical, seasoned search marketing professional who possesses a passion for new technology and an ROI-focus. Job Description *Bachelor’s degree in Marketing, Economics or related field *Previous SEM experience driving profitable campaigns with a local focus *Experience using Google AdWords, Bing AdCenter for large campaigns (>100,000 keywords) *Strong understanding of Google Analytics *Impressive understanding of pay per click advertising *Strong analytical skills, including advanced Excel skills *Strong verbal and written communication skills *Strong geographic knowledge a plus *Understanding of Google Places a plus Job Requirements *Take existing SEM campaigns and recommend and implement strategies that improve their effectiveness *Perform keyword research and monitor competitor strategies *Research tools that will help automate paid search activity and create testing scenarios for new search-related products *Work with Marketing Analyst to understand overall profitability of campaigns and opportunities for improvement Work with copywriter to write winning ad copy that entices clicks *Make landing page suggestions that improve conversion rates of paid search campaigns *Coordinate with sales and rest of marketing team to make sure we are bidding in appropriate geographies with appropriate messages *Keep up-to-date on changes in the search industry and how they impact our strategies Send your resume to marketingjobs@Favy.co
Salary and compensation
$60,000 — $75,000/year
Equity
5.0 – 7.0
