Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals
DEPARTMENT SUMMARY

    • Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
    • Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
    • Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
    • Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital
KEY RESPONSIBILITIES

      New Business Development
    • Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
    • Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
    • Initiate ideas and thoughtful insights into new initiatives for clients, showing competency, mastery and consultative influential skill.
    • Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
    • Build clear account plans, outlining growth strategies and key contacts.
    • Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
    • Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
    • Drive annual contract renewals and develop new business opportunities to further grow the business.
    • Financial Management
    • Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
    • Contribute to overall team plan by generating revenue and/or cost-savings ideas
    • Drives and grow Nielsen business in revenue and margin (for repeat clients).
KEY STAKEHOLDERS & INTERFACE

      Internal
    • Asia Commercial teams
    • Product and Operation teams
    • Finance teams
    • Human Resources teams
    • External
    • Platforms & Digital clients
EXPERIENCES & QUALIFICATIONS

    • Minimum 3 yearsof prior working experience in the Digital Platforms or Media Agency space.
    • Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
    • Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
    • Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.
COMPETENCIES & SKILLS

    • Strong understanding of business performance measures and corporate financials
    • Meticulous with strong attention to detail;
    • Growth mindset for development opportunities;
    • Team player with the ability to enable and encourage others within the team
    • Commercially astute – especially in proposing and negotiating solutions
    • Ability to understand, interrogate and translate complex business issues
    • Strategic thinking, analytical and logical reasoning skills
    • Result oriented, working with the end in mind;
    • Resilient, persuasive and self motivated
    • High-level accuracy and attention to detail
    • Strong written and verbal communication / presentation skills in local and English languages
    • Strong interpersonal skills with a collaborative mindset to work well with others;
KEY PERFORMANCE INDICATORS / MEASURES

    • Meet the revenue target;
    • Renewal success rate;
    • New business conversion rate;
    • No. of client engagement, meetings & presentations.

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