Reporting to the Regional Senior Manager, you will drive the strategic engagement for Platforms & Digital clients in Singapore, Malaysia, Thailand and Taiwan; finding and maintaining client relationships, growing business revenue and delivering against sales goals
DEPARTMENT SUMMARY
- Drive strategic engagement within the Platforms & Digital Media Sales Group (MSG) within Audience Measurement Commercial
- Building go-to-market strategies and client-specific account plans to expand our business with existing clients.
- Working as part of our Asia Platforms & Digital Team, sharing best practices across markets, and driving cross-country engagements and contracts for international customers.
- Your personal objectives and those of the whole team are Revenue Growth and increased client penetration within Platforms & Digital
KEY RESPONSIBILITIES
- Responsible for bringing in new business opportunities and prospect clients in the Platforms & Digital space.
- Undertake sales activities independently, tracking opportunities and pipelines daily and reporting progress weekly.
- Initiate ideas and thoughtful insights into new initiatives for clients, showing competency, mastery and consultative influential skill.
- Develop and maintain open-channel communication with top-level clients to create and foster business opportunities.
- Build clear account plans, outlining growth strategies and key contacts.
- Lead and promote strategic conversations and meetings with clients to result in traceable business opportunities. Aim to provide impactful solutions to clients’ business issues.
- Keep abreast with the latest developments in ad tech, market research and media, to propose refinements to current processes and approaches.
- Drive annual contract renewals and develop new business opportunities to further grow the business.
- Accountable for the financial KPIs (revenue and margin commitment) versus targets with quality, speed of delivery and productivity targets as assigned
- Contribute to overall team plan by generating revenue and/or cost-savings ideas
- Drives and grow Nielsen business in revenue and margin (for repeat clients).
New Business Development
Financial Management
KEY STAKEHOLDERS & INTERFACE
- Asia Commercial teams
- Product and Operation teams
- Finance teams
- Human Resources teams
- Platforms & Digital clients
Internal
External
EXPERIENCES & QUALIFICATIONS
- Minimum 3 yearsof prior working experience in the Digital Platforms or Media Agency space.
- Proven track record of managing sales pipeline, delivering business growth and hitting revenue targets
- Experience in using the Nielsen audience measurement products, e.g. CMV, TAM, Ad Intel, DAR,TAR is an added advantage.
- Fluency (reading and writing) in Mandarin/Thai or both is highly desirable.
COMPETENCIES & SKILLS
- Strong understanding of business performance measures and corporate financials
- Meticulous with strong attention to detail;
- Growth mindset for development opportunities;
- Team player with the ability to enable and encourage others within the team
- Commercially astute – especially in proposing and negotiating solutions
- Ability to understand, interrogate and translate complex business issues
- Strategic thinking, analytical and logical reasoning skills
- Result oriented, working with the end in mind;
- Resilient, persuasive and self motivated
- High-level accuracy and attention to detail
- Strong written and verbal communication / presentation skills in local and English languages
- Strong interpersonal skills with a collaborative mindset to work well with others;
KEY PERFORMANCE INDICATORS / MEASURES
- Meet the revenue target;
- Renewal success rate;
- New business conversion rate;
- No. of client engagement, meetings & presentations.
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