PointClickCare is driven by a clear mission: empowering care providers to deliver outstanding care—and that begins with our team. As a founder-led, privately held leader in health technology, we encourage our employees to innovate, challenge limits, and help shape the future of healthcare.

With the industry’s largest long-term and post-acute care dataset and a Marketplace of more than 400 integrated partners, our platform supports over 30,000 provider organizations and positively impacts millions of lives. We reinvest a significant portion of our revenue into research and development to ensure our teams have the tools they need to innovate and make lasting contributions. Recognized by Forbes as a top private cloud company and celebrated as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, career growth, and work that truly matters.

At PointClickCare, we empower our teams to design a smarter, more human-first healthcare future—enhanced by AI to drive meaningful, lasting progress. Employees use AI to boost creativity, efficiency, and thoughtful decision-making. By weaving AI into everyday workflows, we strengthen collaboration, improve results, and enable every team member to increase their impact. This commitment begins with our hiring practices, where we identify AI skills that support our mission, and continues through ongoing training and development opportunities.

Join us as we reimagine healthcare—so it not only survives but thrives. To learn more about working at PointClickCare, visit Life at PointClickCare and connect with us on Glassdoor and LinkedIn.

Travel to Office expectations

For Remote Roles: Remote positions require occasional travel to the Mississauga and/or Salt Lake City office for onboarding, team events, and semi-annual or annual meetings.

For Hybrid Roles: Hybrid roles require living within a reasonable commute of the designated office, with weekly, biweekly, or monthly on-site team activities.

Position Summary:

Reporting to the Senior Director of Product Marketing, the Product Marketing Director – Corporate Initiatives is an innovative, strategically minded leader who defines and advances the company’s market perspective for cross-segment and high-impact initiatives.

Unlike product marketing roles focused on specific portfolios, this role works across the organization to identify emerging market changes, regulatory shifts, new business opportunities, and other enterprise priorities. It transforms complex, multi-audience initiatives into clear problem statements, strategic narratives, and actionable go-to-market plans.

Initiatives may include regulatory changes (such as TEFCA), new business units (such as Life Sciences), cross-segment solutions, integrated data strategies, and other priorities requiring alignment across several markets and buyer groups.

This role links corporate strategy, product vision, and market execution. The ideal candidate will shape the strategic point of view, determine how initiatives integrate into the business, and collaborate with teams to build execution plans—without direct authority.

Success requires strong influence, diplomacy, and enterprise-level thinking. The right candidate knows how to mobilize teams while balancing resources and ensuring clarity in responsibilities and capacity.

Key Responsibilities:

• Enterprise Strategic Leadership
• Identify and interpret market shifts, regulatory updates, competitive changes, and buyer trends affecting multiple business units
• Partner with leaders across the company to define enterprise problem statements and strategic opportunities
• Build positioning frameworks and narratives that unify cross-segment initiatives

• Go-to-Market Framework Ownership
• Define the go-to-market strategy for complex, cross-portfolio initiatives
• Provide clear direction on segmentation, targeting, messaging, and launch planning
• Collaborate with audience-specific marketing teams to ensure aligned execution
• Determine ownership across marketing, product, sales, strategy, and other teams
• Use AI-enhanced workflows to scale impact, analyze insights, test positioning, explore scenarios, and accelerate quality outputs while maintaining accountability

• Emerging Business and Cross-Segment Initiatives
• Develop market strategies and go-to-market plans for new business units
• Translate regulatory responses (like TEFCA) into market-ready positioning and commercial opportunities
• Support integrated data and cross-continuum strategies with aligned value propositions

• Executive and Stakeholder Partnership
• Serve as a strategic advisor to business and product leaders
• Build alignment across Marketing, Sales, Product, Customer Success, Corporate Strategy, and others
• Influence diverse teams without direct authority

• Messaging and Positioning Development
• Turn complex initiatives into clear, differentiated value propositions
• Create enterprise messaging frameworks that segments can customize
• Maintain consistent strategic storytelling across markets

• Performance and Optimization
• Define success metrics
• Track performance and market feedback to adjust strategy
• Deliver executive-level insights and recommendations

Required Skills & Experience:

• Bachelor’s degree; advanced degree preferred
• 10+ years of Product Marketing experience in B2B SaaS
• Strong preference for healthcare technology experience across providers, health systems, population health, data, or regulatory environments
• Experience leading complex cross-functional strategic initiatives
• Proven ability to shape enterprise positioning and influence across business areas
• Experience launching cross-portfolio or cross-segment initiatives
• Strong understanding of healthcare regulatory and market dynamics
• Demonstrated ability to use AI and automation to enhance analysis, accelerate content creation, and improve decision-making with strong judgment

Salary Range: $176,000 – $195,000 annually

PointClickCare’s total rewards include base salary, bonus, equity, and benefits. Individual compensation depends on skills, experience, and location. Recruiters can provide more details during the hiring process.

Benefits and Perks include:

• Benefits starting Day 1
• Retirement plan matching
• Flexible paid time off
• Wellness programs
• Parental and caregiver leave
• Fertility and adoption support
• Ongoing development programs
• Employee assistance program
• Inclusion and allyship groups
• Employee recognition programs

PointClickCare is an equal opportunity employer committed to creating an inclusive, accessible hiring process. Accommodations are available upon request. Candidate information is processed through Lever per their Privacy Policy. If hired, employees must follow all information security policies.