The Role The role of the Press and Marketing Officer is to support the PR and Marketing department by implementing and monitoring agreed marketing and PR strategies across a programme of events at the theatre. Main Duties and Responsibilities: To work as a support to the PR and Marketing functions by effectively implementing approved campaigns that support marketing and PR objectives Actively implement agreed marketing plans – booking and monitoring all advertising across Print/ Radio/ Online/ TV Actively implement agreed PR plans – booking and pitching interviews and stories across Print/ Radio/ Online/ TV Actively implement agreed promotions strategy – booking various ticket giveaways/ promotions across Print/ Radio/ TV/ Online Actively implement digital campaigns to tie in with overall PR/marketing message with a focus on YouTube/ Facebook/ Twitter/ Instagram Actively carrying out media research when required in terms of statistics/ audience profiles etc Creating and issuing ezine copy Maintaining and updating a busy PR and marketing folder – Images/ Press Releases/ Radio Adverts/ Print Adverts/ General Artwork etc Manage existing and develop key media relationships with all national/ regional media outlets with a strong focus on broadcast media Actively seek and achieve coverage across all media platforms Writing and distributing approved press releases Coming up with creative pitches and ideas for more creative PR and marketing campaigns Actively generating reports when required To work effectively within budget and deliver all deadlines. Qualifications and Requirements: Ideally 1- 2 years plus experience in a PR/ marketing/ communications role Entertainment industry and marketing experience an advantage Ability and desire to work as part of a virtual team A passion for PR and marketing and the arts/ entertainment industry Relevant third level qualification or equivalent Excellent knowledge of Excel/ Word/ PowerPoint

Equity

5.0 – 10.0