About The Role
Preferred Qualifications
- Minimum 3+ years working in mobile app User Acquisition
- Experience with:
- Android mobile app campaigns campaigns
- Running mobile app user acquisition campaigns in International markets
- MMPs such as Singular, Appsflyer, Adjust, Kochava, etc.
- DSPs and ad networks
- Social networks like Facebook, TikTok, SnapChat, etc.
- Google Universal App Campaign
- Data-oriented and pays close attention to detail
- Understands attribution
- Technical background a plus
- Fluency in Spanish or Portuguese a plus but not required
Role Expectations
- Role reports to the Director, Mobile User Acquisition
- Traffic campaigns to all our mobile app ad networks and DSPs
- Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
- Research and Evaluate new user acquisition channels
- Evaluate current channel performance and recommend long-term strategies
- Overhaul existing ads systems and execute new ad campaigns
- Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
- Monitor, Tweak and Cultivate new audiences for targeting
- Generate progress reports, projections, and recommended improvements
- Build weekly reports by country
- Manage partnerships with external agencies and vendors
- Work with creative team to build new video and banner ads
- Demonstrate the ability to effectively manage and optimize acquisition budgets
- Create new store descriptions for international markets for ASO purposes
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