Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7)
Meta/Facebook Advertising Specialist
Drinkubator, a bespoke digital agency focused on the alcoholic beverage industry, is seeking an ambitious, digitally-savvy advertising specialist with agency experience managing Meta, Facebook, and Instagram campaigns.
Core focus
Leading the implementation and day-to-day execution of advanced paid social advertising for agency client brands who are breaking into or already scaling within the competitive beverage industry.
Meta Lead for Drinkubator Clients
- In coordination with our executive team and account managers, be responsible for planning, building and managing paid media campaigns for clients
- Use analytical tools to find the data needed to optimize campaigns and ad sets to reach goals and defined KPIs
- Discover low-hanging fruit opportunities for quick wins or recommended tests, and then prioritize initiative for implementation based on the largest upside for the client
- Work to simultaneously execute and improve multiple campaign plans, leaning on and working through peers across the agency
Responsibilities
- Facebook Business Manager Campaign Setup and Audience Building
- Provide analytics, learnings, and recommendations for campaign optimization
- Recommend and run tests to introduce campaigns and campaign changes
- Identify the different brand drivers and goals between different clients and have the
- Ability to creative intelligent and insightful campaign strategies and tests to meet
those client needs - Optimize budget based on performance of the campaigns
- Communicate campaign results and findings with excellence to peers and clients
Key Qualifications
- 2+ years of experience launching and leading Facebook ad campaigns for a marketing agency or as a shared resource in a multi-brand business
- Deep understanding of Facebook Business Manager and all its facets
- Great time management skills and a keen talent for staying connected and
productive in a distributed work environment - Prefers a balance of individual autonomy and working collaboratively in a cross-functional team
- An interest in e-commerce dynamics and understanding of how to optimize audience journeys based on data analysis
- Self starter who owns their craft fully, with the ability to work in a fast paced environment; bringing fresh ideas to the team
- Ability to manage multiple client advertising programs and then report on the health and performance of each program on weekly and monthly client calls
- Able to manage tasks in https://monday.com task management system; communicating changes, updates, and findings via the comment system, Slack, and email (respectively)
- Experience working in remote teams and in startups or fast-growing companies via video conferencing; and has a remote work environment and internet service conducive to virtual client meetings
Desired But Not Required
- Experience with paid campaigns on LinkedIn, Pinterest, Google, and Tik Tok
- Experience building client-ready reports and dashboards
- Experience working in either Consumer Packaged Goods or the Beverage industries
- Understanding of Klaviyo, Google analytics, and Google Data Studio
Location/Contract
- Drinkubator specialist roles are 99% remote with infrequent travel to Florida for agency gatherings and retreats
- A W-2 position is preferred but 1099 is acceptable if required by best candidate
Apply info ->
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