The ideal candidate will be highly analytical, detail-oriented, and adept at leveraging data insights to drive successful campaigns. This role requires strong communication skills and the ability to collaborate effectively with cross-functional teams to deliver impactful results for our clients.
Key Responsibilities
- Manage all paid digital media buys including for social, programmatic, paid search, LinkedIn, TikTok and Amazon Ads among others.
- Support the Paid Digital team by providing data analysis and reporting insights
- Produce analytical reports that provide the client with insight on efficiency of campaigns
- Pull and analyze competitive information and research
- Research user data and audience metrics via research tools
- Analyze and work with team to optimize media mix across all channels based on performance data
- Monitor & analyze paid social/display data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid social campaigns
- Work with the Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.
Qualifications
- Proficiency in English language skills at either B2 or C1 level is required
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Minimum of 5 years of hands-on experience in managing ads across various platforms, demonstrating a deep understanding of digital advertising best practices and strategies.
- Proven track record as a Meta or Google performance media buyer, with demonstrable success in driving results through these channels.
- Deep understanding of marketing and ecommerce principles, particularly in executing multi-channel campaigns.
- Proficiency implementing tracking technologies like pixels, data layers, and GTM.
- Strong reporting and analytics skills, with the ability to translate data into actionable insights.
- Expertise in project management tools such as Basecamp, Trello, communication platforms like Slack, and the Google Suite, including Sheets for creating and analyzing data.
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